Airports
Airport advertising is available in a variety of formats. Interior displays can be freestanding or affixed to terminal walls, windows, columns, ceilings or floors.
They are located throughout the terminals in arrival and departure areas, ticketing areas, baggage claim, gate-hold rooms, concourses, entrances/exits, retail shops and VIP lounges. The majority of interior airport displays are backlit. Exterior displays are available along airport/terminal roadways as billboards, spectaculars or overhead signs.
• Formats
• Primary Uses
• Case Studies
Westin Hotels & Resorts
Kaiser Permanente
Microsoft ‘People Ready’
• Availability
• Research/Market Information
• Method of Purchase
• Specifications
• Production
Formats
Freestanding Interior Displays
Kiosks/Showcases
Kiosks
Three or four-sided freestanding units located throughout the airport's terminals and concourses.
Showcases
Highly visible units that allow advertisers to display their products and/or services to the airport audience.
Exhibition/Promotion Areas
Areas located throughout airport terminals that allow advertisers to communicate directly with the airport audience. These tactical spaces allow advertisers/marketers to educate and inform passengers about products and/or services.
Courtesy Phone Centers
Located in arrivals near baggage claim areas, these units allow passengers to dial direct the accommodation of their choice. Consists of a unit backdrop with color advertisements and special direct-line telephones located on the front of each unit. Sold in packages.
Plasma Screens/TV Monitors
Full-coverage networks of plasma screens/television monitors providing advertising and information in the airport at high-traffic passenger cluster areas.
Baggage Cart Sponsorships
Panels located on baggage carts located throughout the airport delivering total audience coverage with message frequency. Sold in large packages, these units act as moving billboards for advertisers' messages.
Interior Displays Affixed to Terminal Surfaces
Dioramas (Standard & King-Size)
Back-illuminated units distributed throughout the terminals in arrivals, departures and baggage claim areas. Full coverage packages deliver higher reach and frequency. National, regional and local media programs are available. Fixed locations may require an additional charge.
Spectaculars (Various Sizes)
Larger-size, back-illuminated unites designed to break through environmental clutter delivering greater passenger reach and impact. Strategic locations are available in main passenger arteries--concourse heads, VIP lounges, above walkways and baggage claim carousels.
Wraps (Various Sizes)
A pre-printed 3M adhesive material applied to flat surfaces (walls, windows and/or floors) giving passengers the illusion that they are part of the existing terminal structure. Wraps are sold in singular locations or full airport sponsorships. Jetbridge packages are also available.
Posters
Non-illuminated units distributed throughout the terminals in arrivals, departures and baggage claim areas.
Baggage Carousel Units
Advertising panels that replace the existing panels on baggage claim carousels. These units act as a moving billboard that targets arriving passengers.
Exterior Displays
Airport Bus Shelters
Back-illuminated units attached to airport bus shelters. Sold in packages, these highly visible displays are seen by the total airport audience.
Exterior Sponsorships/Landmark Spectaculars
One-of-a-kind spectacular exterior units that deliver the entire airport audience. These highly visible displays act as airport ambassadors, welcoming passengers to the airport or to their destination.
Primary Uses
Delivers the elusive and highly desirable audience of business and leisure travelers. Campaign are designed to attract attention, brand companies, products or services, elicit direct response or encourage point-of-sale.
Availability
Almost every airport in the U.S. and worldwide.
Research/Market Information
The Airports Council International, as well as individual airport authorities provide monthly and annual passenger statistics. Audience demographics are available in certain markets where studies have been conducted. TAB audit methodology is under development.
Method of Purchase
Airport advertising is usually bought and sold in multi-market campaigns. The number of locations contracted determines coverage and cost. Space is purchased in four- week cycles, on either a long or short-term basis.
Specifications
Following are specifications for three of the more commonly available formats. Even these may vary from seller to seller and within markets. Contact sellers to confirm these specifications and for specifications for other formats which may be available in specific airports.
Standard Diorama
• overall size: 43" H x 62" W
• copy area: 41" H x 60" W
Double Diorama Spectacular
• overall size: 43" H x 126" W
• copy area: 41" H x 121 3/4" W
7' x 11' Spectacular
• overall size: 83" H x 135" W
• copy area: 80" H x 132" W
Production
General Requirements
Contact sellers for specific production details, as they may vary from seller to seller and market to market for same format. For example, some units may require certain materials or grommets.
Printing
Visible image should be centered on overall dimension, and must bleed out to each edge of copy.
Small Quantities
Photographically.
Large Quantities
Screen-printed, printparency, Duratrans or Ciba-chrome transparency or offset lithography. Visible image should be centered on overall dimension, and must bleed out to each edge of copy.
Stock
Screen Print or Lithography
.010 clear cellulose or vinyl. If lithographed, print two sides.
Photographically
Varicolor or Duratrans.
Inks
Outdoor inks or photographically.
Mechanicals
• Standard Diorama - 9" H x 13" W
• Double Diorama Spectacular - 9" H x 27" W
• 7' x 11' Spectacular - 20" H x 34" W
• Consult sellers for other formats.
Sections
Standard dioramas and double diorama spectaculars are one piece. 83" H x 135" W spectaculars are tow sections and seamed.
Overage
20% per four weeks of posting.
Delivery
Ten working days prior to posting date.
Other
Finishing: trim to size, pack flat or soft-roll. Contact sellers for production requirements.