Airborne
Airborne displays are large-format ad panels in various shapes and sizes towed by aircraft over areas of concentrated population. There is also skywriting.
• Primary Uses
• Case Studies
Song Airlines
Dodge
Damon Wayans' The Underground (Showtime)
• Availability
• Research/Market Information
• Method of Purchase
• Specifications
• Production
Primary Uses
Used to reach large audiences at sports events, beaches, resorts and other high consumer areas to advertise products/services; introductions; retail or sports events, motion pictures, concerts, theme parks and so forth. These colorful, attention-getting displays are often employed in conjunction with other media programs.
Availability
Individual markets as well as national (United States, Canada, Europe) coverage via seller networks.
Research/Market Information
Experience of advertisers as well as other marketing data available from sellers.
Method of Purchase
Individual contracts developed based on size of banner, frequency and market coverage.
Specifications
As large as 100' W x 30' H.
Production
Overview
Produced on vinyl via computer printing, hand painting, and trailing letters in banners. Can be produced from a computer disk or 4" x 5" transparency for computer printing or from standard mechanical for hand-painting or trailing letters.
Delivery
One week for hand paint. Two weeks for cloth inset and computer paint.