Junior Posters

Junior posters are located mainly in urban neighborhoods and on secondary arterials. They are viewed by both automobile traffic and pedestrians. Positioned just above eye level, they are either free-standing units or mounted onto the sides of buildings. In some markets, selected panels are mounted vertically.

· Primary Uses

· Availability

· Research/Market Information

· Method of Purchase

· Specifications

· Production

Primary Uses

Often used for their proximity to retail outlets (near supermarkets, shopping centers, convenience stores) where they can stimulate sales. Junior posters are occasionally availability in areas (e.g. suburban) where the larger format posters or bulletins may not be abundant. Appropriate for short-term seasonal and regional campaigns, and product introductions. Junior posters are also used to target ethnic in major urban areas due to their urban distribution. They support targeting and media diversity and offer lower cost per thousand impressions.

Availability

In over 2,500 markets with backlit units available in selected markets.

Research/Market Information

Circulation verification by TAB (Traffic Audit Bureau).

Reach and frequency can be calculated using several accepted media software programs.

Method of Purchase

Purchased in GRP programs of different weights, typically in 4 to 52-week units, depending on campaign objectives.

Specifications

Design

The proportions of a junior poster and a standard poster are the same. Therefore, the same designs can be used for both display sizes.

Overall Size

The standard total copy area for posters is 5’ x 11’ (60” x 132”).

Production

Substrates

Lightweight and recyclable PE (polyethylene) and PP (polypropylene) thermo-plastic materials are installed as single-sheet posters onto structures without the use of adhesive paste. Posters made from these materials are available from many printers. Single-sheet posters provide a seamless appearance, prevent flagging and reduce weather delays when posting campaigns.

Installation Systems

Single-sheet posters are mounted using various cable and clip installation systems. Confirm which installation systems are used by individual outdoor media companies.

Exposure Time

Panels should be reposted every 30-60 days.

Mechanicals

Finished art should be scaled 1" to 1'.

Delivery

Ten working days prior to posting date.

Other

The plant has five working days to post all panels. Each panel is normally displayed for at least four weeks.