Marketing Resources Center

Outdoor advertising… Whatever you know about it will probably change… and it’s likely to continue changing. That’s the beauty of the outdoor medium and also what can make it a bit intimidating. The Marketing Resources section is intended to provide a roadmap with some guideposts along the way, not to confine but to enrich the journey.

Outdoor was once simply billboards. There were just a few sizes commonly called bulletins and posters. Today outdoor media offers many more choices, which presents both challenges and opportunities for those who choose to investigate the many facets of outdoor advertising.

Outdoor advertising can provide a fully integrated marketing program of great depth, breadth and scope. The many sizes and shapes along with the places ads can go offers programs that reach consumers seamlessly as they travel through their day. Outdoor media connects with people during the morning commute and reminds them about a brand as they arrive downtown for work. Outdoor reinforces a message as consumers grab lunch and reaches them as they travel home in the evening. That’s just the beginning.


Facts & Figures

Marketing Research

Digital

Multicultural Resources

Industry Standards & Practices

Speakers Bureau

Educational Resources

OAAA encourages its members to help build its resources by sharing their out of home success stories. Click on the link below to submit your own.

OOH Success Stories