Logo Signs and Tourist-oriented Directional Signs

Generally, federal policy prohibits advertising in the right-of-way. Exceptions are made for blue-backed signs near interchanges that provide information about services available near highways. These blue signs on the right-of-way are known as "Logo" signs, because they feature brand logos. Federal policy allows Logo signs to advertise gas, food, lodging, camping, attractions, and pharmacies.

Meanwhile, brown "Tourist-oriented Directional Signs" (TODS) are located along rural, non-freeway routes. They provide business identification and directional information for cultural, historical, and recreational activities as well as commercial establishments.

Logo signs and TODS supplement outdoor advertising in providing information to the traveling public.

Issue Brief