Economic Impact/Jobs

Outdoor advertising drives sales, helps guide mobile consumers to goods and services, and supports jobs. Most outdoor ads promote small, local businesses. Small business is the jobs engine of the economy. Over 6.5 million workers are employed by local advertisers who chose to place their messages on billboards.

The adverse impact of losing billboards is immediate and significant. Billboard advertisers say they would lose 18 percent of sales without billboards. For some advertisers, outdoor advertising is the only affordable, available means of mass communication with consumers.

One of three outdoor ads promote travel and tourism, a top employer in most states.

Issue Brief

Additional Studies