Dark Skies/Outdoor Lighting

Illumination is fundamental to effective outdoor advertising, a round-the-clock means of mass communication. Unreasonable limits on lighting hurt the traveling public, advertisers, and public safety.

Overall, most night lighting is produced by sources other than billboards; research shows that billboards lights account for approximately 4 percent. Meanwhile, technology is enhancing lighting efficiency. Thousands of billboards once lit by four fixtures are switching to two lamps, reducing energy consumption and light spillage.

Issue Brief