As part of the annual Advertising Week held in New York from September 23 – 27, the out of home (OOH) advertising industry has launched a campaign that highlights the effectiveness of out of home advertising and its influential relationship to social media. More than 2,500 billboards across the country are proving to the American public that OOH advertising is “EverywhereUR.”
The campaign allows Americans everywhere to have their personal photos featured on a digital billboard in Times Square and then captured for posterity.
Through September 27, the public is urged to snap a photo and tweet it using the hashtag #everywhereUR. The photos will be filtered by the hashtag and have a chance to appear a digital billboard in Times Square. The images will be captured by cameras and sent back to the sender’s Twitter account, giving them a keepsake of their personal image on a Times Square billboard.
The seamless technology that allows the public to participate in this interactive OOH campaign was donated by Aerva, a digital signage technology firm that enables real-time interactivity between mobile applications and OOH.
Production for billboards and other OOH formats was donated by Circle Graphics, one of the world’s largest producers of large-format graphics.
The #everywhereUR campaign features art from Toronto-based artist Jazzberry Blue.