FHWA released a study (12-30-13) about digital billboards and traffic safety, based on the government's analysis of motorists' eye glances. Click here for the federal report (the summary begins on Page 1).
FHWA also said it intends to encourage states to consider updating Federal State Agreements regarding regulation of billboards. The agency said such a review is timely due to evolving technology. Click here for the federal notice.
Click here for a one page summary
January 07, 2014, The Hill - DOT study finds digital billboard don’t distract drivers
CONNECT: THE DYNAMIC POWER OF OOH MEDIA
The Rosen Shingle Creek room block is sold out.
Rosen Centre Hotel
9840 International Drive
Orlando, FL 32819
To make reservations, call 1-800-204-7234 and reference the Traffic Audit Bureau/OAAA Conference.
Guest Room Rates:
The room rate is $199 plus 12.5% tax.
OAAA / TAB Sellers' Learning Workshop
OAAA and TAB have teamed up to offer OOH sales professionals a comprehensive sales training workshop focused on TAB OOH Ratings integration and consultative selling skills on March 25 - 26, 2014 at the Atlanta Airport Marriott Gateway in Atlanta, GA.
This program is a unique opportunity to learn the technical skills needed to become proficient in discussing audience delivery and link them immediately to real-world applications.
Creative Testing Tool
The OOH Creative Testing Tool allows you to view billboard, street furniture and transit creative in the environment. Once you have uploaded your creative, you will be able to zoom in and out to see the work at a range of distances, share the rendering with colleagues and clients, and print out a copy for your records.
The Creative Testing Tool is also compatible with smartphones and tablets. Projects can be saved onto mobile devices and shared while on the road at sales meetings and other presentations.
Ad Sales Tips
Every Friday OAAA provides a Sales Tip with insights on retail seasons, product categories, consumer trends, and more.
All Sales Tips are archived in the Resource Center. If you aren't receiving the Sales Tip, request sign up today through Cece Minor - email@example.com
Take Another Look.
Out of home advertising is made up of more than 100 different formats, totaling $6.7 billion in annual revenues in 2012.
The OOH advertising industry includes more than 2,100 operators in 50 states representing the five major out of home format categories. These out of home media companies range from public, multinational media corporations to small, independent, family-owned businesses.