Art Everywhere US
Nielsen On Location provides information services for the OOH and place-based advertising marketplace. Earlier this year, OAAA approached Nielsen to track awareness and impact of an ambitious public art project being displayed on outdoor and venue based media networks across the country called Art Everywhere US.
Click here to view the full report summarizing findings from that study.
Register for next week's Art Everywhere US webinar to review how the herculean effort began, what it took to coordinate, the reactions and feedback from the art community, congressional representatives, the general public, and OOH professionals. Click here to register.
2015 OBIE Awards CFE
The hunt has begun for the elusive OBIE Award, out of home advertising’s highest creative honor. Only those deemed worthy will find it. Will you be among them?
One intrepid treasure hunter kept a record of his lifelong search for the OBIE. Click here to see his travel journal. Click here to view a video clip of the OBIE hunter's search.
The 2015 OBIE Awards are open to all OOH campaigns posted in the 2014 calendar year which have not been entered in any previous OBIE Awards program. Review the complete Call for Entry guidelines here
The submission deadline is Monday, December 15, 2014
Ad Club OOH Day
This 7th annual gathering of industry thought leaders is a must-attend event for anyone interested in getting the most from OOH media and those who would like to take advantage of what AD Club events are all about – the opportunity to network and learn from colleagues from all sides of marketing.
The 2014 OOH Media Plan Awards will be announced on December 3 at the 7th annual OOH day hosted by The Advertising Club of New York. Save the date. Click here to receive OAAA member promo codes.
OAAA launched the OOH Directory, which replaces the Find a Member section.
The OOH Directory is a listing of member companies that provide OOH advertising media or products and services. The link to the OOH Directory is displayed prominently in the upper tool bar which is visible on every page of the website.
Creative Testing Tool
The OOH Creative Testing Tool allows you to view billboard, street furniture and transit creative in the environment. Once you have uploaded your creative, you will be able to zoom in and out to see the work at a range of distances, share the rendering with colleagues and clients, and print out a copy for your records.
The Creative Testing Tool is also compatible with smartphones and tablets. Projects can be saved onto mobile devices and shared while on the road at sales meetings and other presentations.
Ad Sales Tips
Every Friday OAAA provides a Sales Tip with insights on retail seasons, product categories, consumer trends, and more.
All Sales Tips are archived in the Resource Center. If you aren't receiving the Sales Tip, request sign up today through Cece Minor - firstname.lastname@example.org