Creative Libraries

Designing outdoor advertising is visual storytelling. The expression of an idea can surprise viewers with words or excite them with pictures. Through the use of humor or drama, outdoor designs can influence consumer decisions and sell products very often at the point of sale. However, designing for the outdoor medium is a challenging communication task that requires the expression of a concept with clarity and austere focus. When outdoor advertising is well designed, it will entertain and intrigue consumers with arresting impact that drives sales.

Explore and download examples of good outdoor design found within the OAAA creative library and the Duke University Archives, the official repository of the outdoor industry’s historical records.