Retail
Merit Winner
Finalists
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Merit Winner

Entry Group: Multi-Format Campaign
Agency: OgilvyWest, Mindshare & Kinetic
Advertiser: BP
Brand: ampm
Title of Work: Too Much Good Stuff
Creative Directors: Bob Strickland, Jeff Compton
Art Director: Michael Neal
Photographer: Toby Pederson
Production House: Atomic Props
Finalists

Entry Group: Traditional Billboard Campaign
Agency: Fred Meyer (In-house Sales Promotion & Marketing)
Advertiser: Fred Meyer
Brand: Fred Meyer
Title of Work: What's on your list?
Creative Director: Susan Ramsay
Art Director: Greg Broadwater
Photographer: Pattie Sherwood, Iridio Photography
Account Executive: Jacqueline Marsh

Entry Group: Traditional Billboard Campaign
Agency: BBDO New York
Advertiser: Lowe's
Brand: Lowe's
Title of Work: Unfinished Projects
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: Wil Boudreau, Steve Rutter
Art Director: Mike Hanley
Copywriter: Geoff Bentz
Photographer: 2 Fake
Agency Producer: Lauren Cofield
Retoucher: Steve Lakeman