Related Organizations
Advertising Council. Inc.

A non-profit organization providing the media industry with public service campaigns on a number of critical social issues, especially related to children.
261 Madison Avenue
New York, NY 10016
(212) 922-1500
Advertising Research Foundation (ARF)
The preeminent professional organization in the field of advertising research.
641 Lexington Ave., 11th Floor
New York, NY 10022
(212) 751-5656
American Advertising Federation (AAF)
An advertiser advocacy group with a grassroots network of more than 50,000 affiliate members including advertisers, agencies, media companies, local advertising association, and college chapters.
1101 Vermont Ave., N.W., Suite 500
Washington, DC 20005
(202) 898-0089
American Association of Advertising Agencies (AAAA)

A national organization of advertising agencies representing nearly 600 agencies.
405 Lexington Avenue, 18th Floor
New York, NY 10174
(212) 682-2500
Association of National Advertisers (ANA)

An organization of national advertisers including more than 500 major US corporations, and accounting for 90 of the largest 100 users of advertising.
708 Third Avenue
New York, NY, 10017-4270
(212) 697-5950
Duke University's John W. Hartman Center for Sales, Advertising & Marketing History

The repository of the OAAA’s archive collection. The archives are available to the public.
Duke University Special Collections Library
Box 90185
Durham, NC 27708
(919) 660-5836
Foundation for Outdoor Advertising Research & Education (FOARE)
FOARE is a non-profit education fund administered by OAAA to enhance and expand education and research.
1850 M Street, NW, Suite 1040
Washington, DC 20036
(202) 833-5566
Kantar Media

A multi-media revenue tracking company that provides monthly, quarterly, and annual spending data for outdoor advertising.
11 Madison Ave.
12th Fl.
New York, NY 10010
Miller, Kaplan, Arase & Co.

A media auditing company that provides aggregated industry and revenue data.
4123 Lankershim Blvd.
North Hollywood, CA 91602
(818) 769-2010
Standard Rate and Data Service (SRDS) Advertising Source

SRDS publishes a print and online service providing complete planning information for out of home and alternative media vehicles. Listings contain standardized ad rates, dates, contact information, and links to web sites that provide additional facts.
1700 Higgins Road
Des Plaines, IL 60018
(847) 375-5000
Traffic Audit Bureau for Media Measurement (TAB)

The Traffic Audit Bureau for Media Measurement, Inc. provides out of home media measurement throughout the United States. Established in 1933, TAB is a not for profit organization whose members include advertisers, agencies and out of home media companies. TAB released EYES ON ratings in January 2010, the first media ratings system to measure audiences who actually see advertising.
420 Lexington Avenue, Suite 2520
New York, NY 10170
(212) 972-8075