Mission Statement

OAAA Vision

To lead and unite a responsible outdoor advertising industry that is committed to serving the needs of advertisers, consumers, and the public.

OAAA Mission

To provide leadership, services, and standards to promote, protect and advance the outdoor advertising industry.

OAAA Strategic Objectives

Government Affairs
To create a positive legislative, regulatory, and legal environment for outdoor advertising.

Marketing
To create demand for outdoor advertising in order to increase market share.

Communications
To provide all target audiences with compelling and credible information about outdoor advertising.

Membership
To unite the overall outdoor advertising industry.

Operations
To improve outdoor advertising quality, appearance, safety, and effectiveness.