OOH companies looking for fresh, unique, and creative PSAs can order inventory from these national public service partners.
The National Park Foundation
The National Park Foundation, the official charity of America’s national parks, launched a nationwide public awareness and education campaign celebrating the milestone centennial anniversary of the National Park Service this year. Much more than just a birthday party, the Centennial will enable Americans to discover and reconnect with their public lands. The goal is to ensure these special places and sites are sustained and enjoyed for the next 100 years.
The National Park Foundation has partnered with OAAA and its members using the OOH medium to drive awareness and understanding of parks and deepen public engagement.
Phase III of the Find Your Park public service campaign uses national park locations to symbolize the Centennial of the National Park Service, each image representing the numeral 100. This phase continues to help increase awareness of all that the National Park Service is and does while celebrating its 100th birthday. This creative will be featured on billboards, buses, bus shelters, and other OOH formats across the country from April through September.
Digital OOH such as digital billboards and place-based digital networks will also feature the campaign, encouraging citizens to find their parks wherever they may be.
Order inventory here.
Click here to download creative files for digital OOH.
** All campaign materials and creative should be posted between April 15 - August 31, 2016. **
The Ad Council
Since its inception, the OOH advertising industry has worked with The Ad Council to bring public service programs to the American people with more than $250 million in donated space each year. The tradition continues with more than a dozen OOH campaigns available at no cost.
Log on to The Ad Council’s new distribution platform PSA Central to view available OOH inventory in paper, flex, and digital formats.
Creative for digital billboards is also available here.
Pass it On
The Foundation for a Better life has revealed Phase 12 in its successful Pass It On OOH campaign. The popular national public service campaign partners respected celebrities, historic figures, and hometown heroes to promote positive emotional and lifestyle values, motivating others to “pass them on.” This year’s line-up of leaders appearing on billboards, bus shelters, and other OOH formats across the US includes William Shakespeare, John Wayne, Albert Einstein, and local heroes of our time.
The Pass It On messages demonstrate how people can defy circumstances and change lives for the better. Additional new subjects in the campaign include Mae Jemison, the first black woman to travel in space; Madison Steiner, founder of a nonprofit that provides hand-painted shoes to children fighting cancer and living with disabilities; and Joshua Williams, who at the age of five founded an organization dedicated to combating hunger and helping individuals improve their quality of life.
To learn more about the Values campaign, visit www.values.com
Static inventory is currently sold out.
to download digital Pass It On creative.