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OOH Media Plan Awards

The OOH Media Plan Awards program honors efficient and effective out of home media plans that maximize the synergies between media and creative strategies within an available budget.


The 2014 OOH Media Plan Awards deadline has been extended!

The submission deadline for this year's OOH Media Plan Awards has been extended to Thursday, July 31, 2014, at 11:59 PM Eastern. 2014 marks the OOH Media Plan Awards' 15th award cycle, celebrating the innovative strategies that transform a client objective into an advertising campaign capable of reaching and influencing consumers.

OAAA will award Silver and Gold Awards and select a 2014 OOH Media Plan of the Year. A Ratings-Driven Media Planning Award will also be given, honoring innovative use of TAB OOH Ratings in providing strategic insight when planning an OOH campaign. All submissions which include information on OOH Ratings as part of their strategy will be considered for this award.

The OOH Media Plan Awards run on a mid-year cycle, so eligible campaigns will have been posted between July 1, 2013, and June 30, 2014. Any questions about this program should be directed to Makeda Kefale at mkefale@oaaa.org or (202) 833-5566.

2014 OOH Media Plan Awards Jury
Jim Spaeth, Sequent Partners - Chief Judge
Natalie Balanza, EYE
Michael Cooper, Rapport
Robert Genovese, Kenneth Cole Productions
Jordanna Howard, Billups Worldwide


2013 OOH Media Plan Awards Winners
Click on the links below to read case studies on the winning campaigns. 

2013 OOH Media Plan of the Year

Ratings-Driven Media Planning Award

Gold Awards

Silver Awards