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The Value of OOH


OOH produces substantial reach for any media strategy by targeting audiences away from home, where consumers spend 70 percent of their waking hours

  • Extends the reach and frequency of other media or works well as a stand-alone medium by increasing effectiveness with some of the lowest CPMs and highest ROIs in advertising
  • Creates powerful brand building, comparable to TV, by delivering memorable and trustworthy ads that can’t be delayed, skipped or turned off
  • Offers relevant context, such as time and proximity, leading to more meaningful consumer engagement, especially among hard-to-reach active audiences that includes younger consumers
  • Targets consumers near the point of sale, placing messages exactly where, when, and how audiences want to consume them


OOH informs people and creates connections with brands by utilizing innovative solutions that influence increasingly tech-savvy consumers.

  • Sends consumers to web search, mobile search, and social media platforms with greater efficiency than all other offline media
  • Complements digital marketing efforts by enhancing word-of-mouth and viral impact
  • Builds valuable two-way communications with digital displays and interactive screens that empower consumers to engage with brands
  • Produces a more positive emotional response among consumers than either TV or radio


OOH activates consumer engagement by empowering people to interact and transact with brands anytime and anyplace.

  • Inspires consumers while away from home, where they are 33 percent more alert and most likely to engage with brands
  • Influences people at critical moments and makes transactions possible anywhere
  • Helps trigger behavioral shifts including sales impulses by reaching consumers in their most active purchase mode
  • Stretches the boundaries of advertising creativity with unique and memorable campaigns that engage consumers