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OOH Positioning Documents




Key Messages
 


Brand Guidelines


Business Case for Change


The Seven Core OOH Attributes


Alignment Workbook


Implementation Planning Template Ideas


Implementation Planning Template



OOH Case Studies


PowerPoint Template


Press Release Template


Brand Alignment Webinar

 


How OAAA Members are Aligning Webinar 

 

Talking to the Customer Webinar
     

On May 1, 2012, at the TAB/OAAA Out of Home Media Conference and Marketing Expo, OAAA President & CEO Nancy Fletcher officially launched the new OOH brand position. On June 15, 2012 she presented to the general assembly at the annual FEPE Congress in Milan, Italy. Access her speeches and presentations below.

Nancy Fletcher OOH Positioning Speech - May 1, 2012


Nancy Fletcher FEPE International Congress Speech - June 15, 2012