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OOH Positioning Documents

Key Messages

Brand Guidelines

Business Case for Change

The Seven Core OOH Attributes

Alignment Workbook

Implementation Planning Template Ideas

Implementation Planning Template

OOH Case Studies

PowerPoint Template

Press Release Template

Brand Alignment Webinar


How OAAA Members are Aligning Webinar 


Talking to the Customer Webinar

On May 1, 2012, at the TAB/OAAA Out of Home Media Conference and Marketing Expo, OAAA President & CEO Nancy Fletcher officially launched the new OOH brand position. On June 15, 2012 she presented to the general assembly at the annual FEPE Congress in Milan, Italy. Access her speeches and presentations below.

Nancy Fletcher OOH Positioning Speech - May 1, 2012

Nancy Fletcher FEPE International Congress Speech - June 15, 2012