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OOH Sellers' Learning Workshop

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OAAA and TAB have teamed up to offer OOH sales professionals a comprehensive sales training workshop focused on TAB OOH Ratings integration and consultative selling skills. The training will take place on December 3-4 in St. Louis, MO. 

This one and one-half day FREE workshop is open only to top personnel from OOH media companies who are members of both OAAA and TAB.

Attendees will gain a thorough understanding of what it takes to become a proven strategic partner within the broader advertising decision making process, understand how to more effectively use OOH rating for selling, learn the components of a standard RFP, and improve basic selling and communication skills. The program also provides time for presentational practice with feedback from instructors. 

While the course is free to OAAA and TAB members, registration is required as space is limited. 


Tuesday, December 3 from 8:30 am – 6:00 pm (including breakfast and lunch)
Wednesday, December 4 from 8:30 am – Noon (including breakfast)

View full agenda.  
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Registration for the workshop is FREE for OOH media companies who are members of both OAAA and TAB. However, space is limited and pre-registration is required. Complete the form below to register for the workshop. OAAA will confirm registration after verifying company membership.

Due to high demand, OAAA is currently limiting registration to five individuals per company. If your company has already registered five employees, you can still sign up using the registration form below and will be placed on a waitlist. Starting on Monday, November 18, OAAA will add individuals from the waitlist into the workshop in the order in which their registration was received and confirm registrations at that time.

If you have any questions about this process, please contact Makeda Kefale at mkefale@oaaa.org.

Register here. 

Hotel Accommodations

Participants can make personal room reservations using the special OAAA room rate. Hotel accommodations are not included with the workshop.

The Drury Plaza at the Arch
2 South 4th Street
St. Louis, MO 63102
(314) 231-3003

Special rate: $99/night

Reserve a room. 

For more information about the OOH Sellers' Learning Workshop, please contact Makeda Kefale at mkefale@oaaa.org or (202) 833-5566.