The OBIE Award is outdoor advertising’s greatest honor and rightly so. It recognizes excellence in the medium some call the most difficult to create for. The OBIE is great outdoor, the benchmark by which all creative is measured, the visual guideline to emulate.
However, learning what it takes to do OBIE winning work is the real challenge, and OAAA provides information and education about creating great outdoor advertising on a year round basis.
Here are some of the creative services we offer:
- Creative guidelines on how to create OBIE winning outdoor
- Seminars and conferences that give you the latest in techniques and trends
- Advice on production techniques and testing services
- A new Creative Benchmark study
The 2007 OBIE Awards
| The OBIE Award is the oldest-and certainly among the most sought after-honors for creative excellence in the world of advertising. The award itself is modeled after the obelisks of ancient Egypt, tall stone structures that were used to publicize laws and treaties. The obelisk is often considered the first true form of outdoor advertising. |
