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Outdoor Industry Supports Important Traffic Safety Initiative

Date: September 03, 2003

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Billboards are the medium of choice to mark the National Stop on Red Week and convey the Get Home Safe message that urges drivers to stop on red.

  
Get Home Safe billboards were unveiled at media events in Phoenix, Los Angeles and Baltimore during the past week. The creative designs feature baseball stars from Major League Baseball teams. Press conferences were held at key intersections and at baseball stadiums in those cities. 30-sheet posters were installed in all three markets.

Viacom Outdoor and Clear Channel Outdoor along with OAAA staff participated in the press events. In addition, at the Baltimore Orioles baseball game on September 3, OAAA's Myron Laible and Clear Channel Outdoor's Charlie Turner were recognized at pre-game ceremonies by the National Campaign to Stop Red Light Running, the American Trauma Society, Baltimore police, and emergency medical services (EMS). Turnout for the media event was high with well over 100 law enforcement officers and EMS personnel in attendance.

Nationally, red light running causes more than 219,000 crashes and 181,000 injuries, and approximately 1,000 deaths each year at a cost of more than $14 billion.

   The outdoor industry was recognized for its contribution to the Get Home Safe campaign. Pictured from left: Charlie Turner, Baltimore division president, Clear Channel Outdoor; Commissioner Kevin Clark, Baltimore Police Department; Myron Laible, OAAA; and Leslie Blakey, executive director, National Campaign to Stop Red Light Running.

 

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