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Homeland Security Creative Available for Posting

Date: June 06, 2003

Summary:

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The outdoor advertising industry is a partner in a multi-media national public service campaign to help prepare Americans for possible terrorist attacks.

The public service campaign suggests practical steps for preparedness, such as making an emergency supply kit, creating a family communication plan and keeping emergency numbers readily available.

Public service images are available in outdoor formats, including 14x48 vinyls, 12x25 vinyls, 30-sheet posters, 8-sheet posters, bus shelters and 11x28 transit cards. OAAA members will receive order forms this week. To order online, visit "PSA Central" at: http://www.adcouncil.org

If you want to support this campaign and require a format that has not been produced, the Department of Homeland Security and the Ad Council will evaluate each opportunity on an individual basis.

Posting these public service messages provides an opportunity for local press relations work. The campaign will be launched with a recommended press program.

"We have a great team in place to get out the word, and we're glad that outdoor advertising is playing a key role," said Homeland Security Secretary Tom Ridge. "The nation thanks the dedicated men and women of the outdoor advertising industry who are serving the public interest by promoting citizen readiness."

The U.S. Department of Homeland Security, in partnership with the Ad Council, launched the multi-media campaign in February. The outdoor, TV, radio, print and internet PSAs were created pro bono by The Martin Agency, based in Richmond, VA. In conjunction with the press announcement, Clear Channel Spectacolor donated a placement in Times Square.

"Terrorism forces us to make a choice," said Ridge. "We can be afraid. Or we can be ready."

 

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