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Ad Council Announces 1999 Outdoor Contributions

Date: July 17, 2000

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Industry Contributes $61.2 Million in Donated Space

The outdoor advertising industry continued its long tradition of public service in 1999, further cementing its value as a local medium. In 1999, the industry supported local communities by increasing placement of Ad Council public service messages by 18% over 1998, for an estimated value of $61.2 million in donated space.

Over the years, the OAAA and the Ad Council have partnered on many high-profile, successful campaigns. These have included such worthy messages as Drunk Driving Prevention, Crime Prevention, Organ & Tissue Donation, Mentoring, 4-H and the United Negro College Fund. The entire outdoor advertising industry involves itself in these efforts--from billboards and bus shelters to mall posters and transit advertising.

Thanks to industry support, Ad Council PSAs continue to make a measurable difference, as is evidenced in particular with the "Friends Don't Let Friends Drive Drunk" campaign. Thanks in great part to this campaign, 79% of Americans surveyed reported that they have intervened and stopped a friend from driving drunk.

 

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