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This Ad Has a Secret Anti-Abuse Message That Only Kids Can See

Date: May 07, 2013

Summary:
In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.

Body:
The secret behind the ad's wizardry is a lenticular top layer, which shows different images at varying angles. So when an adult—or anyone taller than four feet, five inches—looks at it they only see the image of a sad child and the message: "sometimes, child abuse is only visible to the child suffering it."



http://gizmodo.com/this-ad-has-a-secret-anti-abuse-message-that-only-kids-493108460?utm_campaign=socialflow_gizmodo_facebook&utm_source=gizmodo_facebook&utm_medium=socialflow

 

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