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Homeland Security Secretary Tom Ridge announces a new public service campaign in partnership with the Ad Council.

OAAA Partners with Homeland Security and the Ad Council to Support the "Get Ready" Campaign

The US Department of Homeland Security, in partnership with the Ad Council, announced on Feb. 19 the launch of a national public service campaign to educate and empower American citizens to prepare for potential terrorist attacks. Secretary Tom Ridge, US Department of Homeland Security, unveiled the campaign in Cincinnati.


The campaign seeks to provide citizens with information about specific actions they can take to protect themselves and their families in the wake of an emergency situation. The ads direct Americans to visit http://www.adcouncil.org. The campaign was developed pro bono by The Martin Agency and includes outdoor, television, radio, and print.  "We have a great team in place to get out the word, and we're glad that outdoor advertising is playing a key role," said Secretary Ridge. "The nation thanks the dedicated men and women of the outdoor industry who are serving the public interest by promoting citizen readiness."


The outdoor advertising industry is making a significant donation of advertising space for the readiness campaign. There are many details still to be worked out, but preliminary plans calls for an outdoor campaign of more than 10,000 faces valued at more than $17 million. Special thanks to Clear Channel Spectacolor for installing this message on Time Square as a starting point for the outdoor campaign.


OAAA's Nancy Fletcher said, "I look forward to working on this historic campaign. I feel some of the same butterflies that my predecessors must have felt when they did the WWII public service campaigns with the Ad Council."

The outdoor components will be available later this spring. You can find further information about this campaign at the Ad Council's website: http://www.adcouncil.org

 

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