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McDonald’s Corporation Receives 2003 OBIE Hall of Fame Award
, June 4, 2003 – The Outdoor Advertising Association of America (OAAA) will honor the McDonald’s Corporation with its 2003 OBIE Hall of Fame Award at a gala celebration on June 10. This award is presented annually to a brand that represents consistent excellence in the design and use of outdoor media over an extended period of years.
“McDonald’s has successfully perpetuated its corporate identity with its effective use of the outdoor medium,” said OAAA President and CEO Nancy Fletcher. “The company has incorporated its vibrant and ubiquitous red and yellow colors into a diverse number of outdoor designs that include product packaging, corporate characters and special events.”
Among the most memorable McDonald’s outdoor executions are the “MMM” design and World Cup and Olympic sponsorship tie-ins. McDonald’s is currently managing one of the most ambitious outdoor campaigns of recent years by simultaneously running ads in nearly every DMA market across America.
The recipient of the OBIE Hall of Fame Award is selected by the general OAAA membership each year. First presented in 1992, previous winners have included the U.S. Army,
-Shave, Nike, the San Diego Zoo, Nissan, Coca-Cola, Levi Strauss, Anheuser-Busch, Ford Motor Company and Chevrolet. Target Stores was the recipient of last year’s award.
The 2003 OBIE Awards gala celebration is part of the 2003 Outdoor Advertising Association of America/Traffic Audit Bureau National Convention and Trade Show, which runs June 8-10. The event is being held at the Grand Hyatt Hotel in
and is expected to attract more than 800 outdoor advertising industry executives, advertisers, agency professionals and public officials. Contact the OAAA at www.oaaa.org or (202) 833-5566 to register for the convention or the OBIE Awards dinner.
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