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Outdoor Media Plan of the Year Winners Announced
OAAA Recognizes Dieste Harmel; West & Vaughan
June 20, 2002 (New York) ~
The Outdoor Advertising Association of America, Inc. (OAAA) presented its Media Plan of the Year Awards at the Metropolitan Club in New York today. The winners, Dieste Harmel & Partners (Dallas) and West & Vaughan (Raleigh, NC) were recognized during a luncheon as part of the OAAA’s Outdoor Media Day.
The Outdoor Media Plan of the Year is in its third year. A national and a local winner are selected, based on efficient and effective outdoor media plans that maximize the synergy between media and creative strategies within an available budget.
Dieste Harmel & Partners won the national category for Wrangler. The 30-sheet poster Spanish language campaign appeared in 28 markets during a May, July and November of 2001.
Raleigh-based West & Vaughan won in the local category Morningstar Mini-Storage. The poster campaign, “Preserve Your Stuff” ran in the Charlotte, NC, market in 2001.
Judging for the awards was conducted in April by a panel of outdoor specialists who received a CD containing the entries. The judges were given several weeks to review the CD, and then were asked to rate each entry based on its background, objective, strategy, plan details and measurable results. Using these criteria, plans were scored on a scale of 0 to 10 points, with 10 being “excellent.” The media plan had to have been implemented in calendar year 2001.
Gold and silver awards were presented to 13 other entries in the Consumer and Public service categories.
Additionally, case studies will be developed using the information from the local and national winner. These, too, will be made available on the website.
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