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Outdoor Advertising Revenue Increases by More than Five Percent
Outdoor Advertising Revenue Increases by
More than Five Percent
Washington, D.C. September 4, 2003 – The outdoor industry showed gains in the
second quarter of 2003 with a 3.9% increase over the same period last year and an
increase of 5.3% for the first six months of the year.
"Outdoor media continues to show steady gains and will surpass initial industry
projections for the year," said Stephen Freitas, Chief Marketing Officer for the Outdoor
Advertising Association of America. "Reports from member companies indicate that
second half sales are strong and we’re pleased with early indications that ad spending
will be brisk for the holidays."
Outdoor media performance fluctuated across the top ten advertising categories in the
second quarter with Local Services & Amusements, the number one spender, remaining
strong with 13.0% growth. The biggest gain came in the financial category which
registered an impressive 30.9% rise compared to the previous year. Automotive
Accessories also posted a large increase up 28.0%. Restaurants (+12.0%), Insurance &
Real Estate (+9.5%) and Automotive Dealers (+2.9%) all reported strong gains. There
was a modest decline in the Public Transportation, Hotels & Resorts category, which
The OAAA is the largest trade association representing the outdoor advertising industry.
It is dedicated to leading and uniting a responsible outdoor advertising industry that is
committed to serving the needs of consumers, advertisers and the public. The OAAA’s
nearly 1,100 member companies generate more than $5 billion annually in ad revenues,
representing more than 90% of industry income, and donate space to charitable
organizations in excess of $300 million each year.
Please see attached charts.
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The OAAA issues full industry revenue estimates that include, but are not limited to, CMR’s data
on billboards, member company affidavits and media projections based on a mix of recognized
national syndicated data sources.
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