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June 20, 2014 - Nighthawks by Edward Hopper Tops the List of American Artworks Selected for the Largest Outdoor Art Show Ever Conceived
People throughout the United States have voted for the works of American art they most want to see installed in Art Everywhere US, the initiative that will transform billboards, bus shelters, subway platforms, airport dioramas, movie theaters and more into a free, open-air art gallery across the country.

May 21, 2014 - Out of Home Advertising Up 1.0% in First Quarter 2014
May 21, 2014 (Washington, DC) – OOH advertising revenue rose 1 percent in the first quarter of 2014 compared to the previous year, accounting for $1.5 billion, based on figures released by OAAA. The revenue increase marks the industry’s 16th consecutive quarter of growth, and OOH outperformed radio, newspapers, and magazines, according to Kantar Media.

April 10, 2014 - Gap Inducted into OBIE Hall of Fame for Iconic Out of Home Advertising
April 7, 2014 (Orlando, FL) – The Outdoor Advertising Association of America (OAAA) today presented the 2014 OBIE Hall of Fame Award to Gap. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years.

March 10, 2014 - Out of Home Advertising Up 4.2% to $6.9 Billion in 2013
OOH advertising revenue rose 4.2 percent in 2013 compared to the previous year, accounting for $6.9 billion, based on figures released by OAAA. OOH revenue figures were up 3.5 percent in the fourth quarter, compared to 2012. The revenue increase marks the industry's 15th consecutive quarter of growth.

December 11, 2013 - Starcom MediaVest Group Wins 2013 OOH Media Plan of the Year for Windows 8 Campaign
Starcom MediaVest Group was honored with the 2013 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2013 Out of Home Media Plan Awards were presented this afternoon at The AD Club of New York’s 6th Annual OOH Day in New York.

December 04, 2013 - Out of Home Advertising Q3 Revenue Up 3.5%
Out of home (OOH) advertising revenue rose 3.5 percent in the third quarter of 2013 compared to the same period in 2012, accounting for more than $1.6 billion, according to the Outdoor Advertising Association of America (OAAA).

October 14, 2013 - Out of Home Advertising Second Quarter Revenue Up 5%
Out of home (OOH) advertising revenue rose 5 percent in the second quarter of 2013 compared to the same period in 2012, accounting for nearly $2.2 billion, according to the Outdoor Advertising Association of America (OAAA).

September 17, 2013 - Out of Home Advertising Brings People to Times Square Billboard
Leading into the 10th Annual Advertising Week, to be held in New York from September 23 – 27, the Outdoor Advertising Association of America (OAAA), along with OOH media companies, has launched a campaign that highlights the effectiveness of out of home (OOH) advertising and its influential relationship to social media. 

August 22, 2013 - Out of Home Advertising Second Quarter Revenue Up 5%
Out of home (OOH) advertising revenue rose 5 percent in the second quarter of 2013 compared to the same period in 2012, accounting for nearly $2.2 billion, according to the Outdoor Advertising Association of America (OAAA).

August 20, 2013 - PGA TOUR GOES DIGITAL – WITH BILLBOARDS
PGA TOUR fans in the New York/New Jersey area and across the U.S. will be able to follow the action at The Barclays tournament this month - thanks to digital billboards.

May 01, 2013 - Outdoor Advertising Association of America (OAAA) Teams Up with the National Highway Traffic Safety Administration (NHTSA) and Ad Council
At the beginning of the summer driving season—which is twice as deadly as the rest of the year combined—the nation’s top highway safety agency is expanding its anti-texting campaign (“Stop the Texts. Stop the Wrecks.”) on billboards and bus shelters.

March 20, 2013 - 69 Agencies Vying for Top Awards in Out of Home Advertising
The Outdoor Advertising Association of America (OAAA) has revealed the 69 contenders for the 2013 OBIE Awards.

March 05, 2013 - Out of Home Advertising Grows to $6.7 BILLION 2012
Out of home (OOH) advertising revenue rose 4.2 percent in 2012 compared to the previous year, accounting for $6.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

January 07, 2013 - Swedish Report on Digital Billboards Inconclusive
A new study of digital billboards in Sweden has little relevance to billboards in the United States and did not draw conclusions about traffic safety, according to the Outdoor Advertising Association of America (OAAA).

December 05, 2012 - Out of Home Advertising Industry and Marie Osmond to Help Create Real Miracles by Donating Gifts to Local Hospitals
Children’s Miracle Network Hospitals is working with long-time partner the Outdoor Advertising Association of America (OAAA) to help spread the word about its new public service program Give Miracles, an online catalog of in-demand pediatric medical equipment, supplies, and services that donors can purchase for one of the organization’s 170 member nonprofit hospitals across North America.

December 05, 2012 - Chrysalis Takes Home 2012 OOH Media Plan of the Year for Hennessy Campaign
Chrysalis was honored with the 2012 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA).

March 29, 2013 - OUT OF HOME ADVERTISING GROWS TO $6.7 BILLION 2012
Out of home (OOH) advertising revenue rose 4.2 percent in 2012 compared to the previous year, accounting for $6.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

November 06, 2012 - New Out of Home PSA Campaign for Boys & Girls Clubs: Great Futures Start Here
The Outdoor Advertising Association of America (OAAA) is joining with longtime partner Boys & Girls Clubs of America (BGCA) in a new out of home (OOH) PSA campaign to communicate the importance of safe, affordable, supervised afterschool programs for kids in need.

November 05, 2012 - New Digital Billboard Plan Helps FEMA During Sandy
During Hurricane Sandy last week, the Federal Emergency Management Agency (FEMA) and the Outdoor Advertising Association of America (OAAA) worked together closely to provide the public with rapid, disaster-related messages at no cost to taxpayers. The medium for these messages: digital billboards.

August 22, 2012 - Out of Home Advertising Second Quarter Revenue Up 4.3%
Out of home (OOH) advertising revenue rose 4.3 percent in the second quarter of 2012 compared to the same period in 2011, accounting for more than $2 billion, according to the Outdoor Advertising Association of America (OAAA).

June 07, 2012 - Nelson Mandela, Mozart, and Oprah Featured in Out of Home PSA Campaign
The Foundation for a Better life, in partnership with the Outdoor Advertising Association of America (OAAA) and its members, today revealed Phase 11 in its successful Pass It On out of home public service advertising campaign.

May 24, 2012 - Out of Home Advertising First Quarter Revenue Up 4.5%
Out of home (OOH) advertising revenue rose 4.5 percent in the first quarter of 2012 compared to the same period in 2011, accounting for more than $1.4 billion, according to the Outdoor Advertising Association of America (OAAA).

May 17, 2012 - Federal Government Research: Digital Billboards “Well Below” Distraction Threshold
Driver distraction caused by digital billboards is well below the safety limits established by the U.S. government, according to federal research obtained by the media and the Outdoor Advertising Association of America (OAAA) via the Freedom of Information Act.

2012 OBIE Award Winners Announced May 02, 2012 - 2012 OBIE Award Winners Announced
The Outdoor Advertising Association of America (OAAA) tonight presented GSD&M with the agency’s first OBIE Best of Show Award for its L.L.Bean Grand Openings campaign.

May 02, 2012 - New Report Evaluates Consumer Lifestyles to Determine Value of Out of Home Advertising
A new study released today by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising provides tactical and strategic additions to traditional media.


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