News & Events
 Home > News And Events > News > Press Releases

Press Releases

Current Articles | Archived Articles
Current Articles Count: 149

April 10, 2014 - 42 OBIE Awards Presented for Exceptional Out of Home Advertising
Orlando, FL (April 8, 2014) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 72nd annual OBIE Awards were honored on the closing night of the 2014 TAB/OAAA OOH Media Conference & Marketing Expo in Orlando, FL. 

April 10, 2014 - Gap Inducted into OBIE Hall of Fame for Iconic Out of Home Advertising
April 7, 2014 (Orlando, FL) – The Outdoor Advertising Association of America (OAAA) today presented the 2014 OBIE Hall of Fame Award to Gap. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years.

April 08, 2014 - CEMUSA Earns the Ad Council’s Crystal Bell Award
CEMUSA received the Ad Council’s Crystal Bell Award today at the 2014 TAB/OAAA Out of Home Media Conference & Marketing Expo. Every year the award is presented to one out of home advertising company that exemplifies exceptional generosity and leadership in disseminating Ad Council public service messages.

March 10, 2014 - Out of Home Advertising Up 4.2% to $6.9 Billion in 2013
OOH advertising revenue rose 4.2 percent in 2013 compared to the previous year, accounting for $6.9 billion, based on figures released by OAAA. OOH revenue figures were up 3.5 percent in the fourth quarter, compared to 2012. The revenue increase marks the industry's 15th consecutive quarter of growth.

December 11, 2013 - Starcom MediaVest Group Wins 2013 OOH Media Plan of the Year for Windows 8 Campaign
Starcom MediaVest Group was honored with the 2013 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2013 Out of Home Media Plan Awards were presented this afternoon at The AD Club of New York’s 6th Annual OOH Day in New York.

December 04, 2013 - Out of Home Advertising Q3 Revenue Up 3.5%
Out of home (OOH) advertising revenue rose 3.5 percent in the third quarter of 2013 compared to the same period in 2012, accounting for more than $1.6 billion, according to the Outdoor Advertising Association of America (OAAA).

October 14, 2013 - Out of Home Advertising Second Quarter Revenue Up 5%
Out of home (OOH) advertising revenue rose 5 percent in the second quarter of 2013 compared to the same period in 2012, accounting for nearly $2.2 billion, according to the Outdoor Advertising Association of America (OAAA).

September 17, 2013 - Out of Home Advertising Brings People to Times Square Billboard
Leading into the 10th Annual Advertising Week, to be held in New York from September 23 – 27, the Outdoor Advertising Association of America (OAAA), along with OOH media companies, has launched a campaign that highlights the effectiveness of out of home (OOH) advertising and its influential relationship to social media. 

August 22, 2013 - Out of Home Advertising Second Quarter Revenue Up 5%
Out of home (OOH) advertising revenue rose 5 percent in the second quarter of 2013 compared to the same period in 2012, accounting for nearly $2.2 billion, according to the Outdoor Advertising Association of America (OAAA).

August 20, 2013 - PGA TOUR GOES DIGITAL – WITH BILLBOARDS
PGA TOUR fans in the New York/New Jersey area and across the U.S. will be able to follow the action at The Barclays tournament this month - thanks to digital billboards.

June 06, 2013 - Out of Home Advertising Up 4.5% in Q1 2013
Out of home (OOH) advertising revenue rose 4.5 percent in the first quarter of 2013 compared to the same period in 2012, totaling $1.5 billion, according to the Outdoor Advertising Association of America (OAAA).

May 22, 2013 - 42 OBIE Awards Presented for Exceptional Out of Home Advertising
The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards, including top honors for Best Billboard; Best Street Furniture, Transit, or Alternative; and Best Multi-Format campaigns.

May 22, 2013 - Out of Home Advertising Industry Leaders Presented with Top Awards
The out of home (OOH) advertising industry honored seven leaders at its national convention on Tuesday.

May 21, 2013 - The Ad Council Honors Clear Channel Outdoor Chicago with Silver Bell Award to Recognize Generosity in Public Service
The Ad Council today presented Clear Channel Outdoor Chicago with the prestigious Silver Bell Award at the 2013 OAAA/TAB National Convention & Trade Show is Los Angeles.

May 21, 2013 - Rushmore Vote Campaign Highlights OOH Advertising’s Ability to Drive Social, Mobile Interaction
A recent out of home (OOH) advertising campaign asking consumers to choose the next face to be added to Mount Rushmore has demonstrated the power of OOH to drive social and mobile interaction.

May 21, 2013 - New Study Finds 75% of US Adults Notice Out of Home Ads
The majority of US adults are exposed to and notice out of home (OOH) advertising, according to a new study.

May 01, 2013 - Outdoor Advertising Association of America (OAAA) Teams Up with the National Highway Traffic Safety Administration (NHTSA) and Ad Council
At the beginning of the summer driving season—which is twice as deadly as the rest of the year combined—the nation’s top highway safety agency is expanding its anti-texting campaign (“Stop the Texts. Stop the Wrecks.”) on billboards and bus shelters.

March 20, 2013 - 69 Agencies Vying for Top Awards in Out of Home Advertising
The Outdoor Advertising Association of America (OAAA) has revealed the 69 contenders for the 2013 OBIE Awards.

March 05, 2013 - Out of Home Advertising Grows to $6.7 BILLION 2012
Out of home (OOH) advertising revenue rose 4.2 percent in 2012 compared to the previous year, accounting for $6.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

January 07, 2013 - Swedish Report on Digital Billboards Inconclusive
A new study of digital billboards in Sweden has little relevance to billboards in the United States and did not draw conclusions about traffic safety, according to the Outdoor Advertising Association of America (OAAA).

December 05, 2012 - Out of Home Advertising Industry and Marie Osmond to Help Create Real Miracles by Donating Gifts to Local Hospitals
Children’s Miracle Network Hospitals is working with long-time partner the Outdoor Advertising Association of America (OAAA) to help spread the word about its new public service program Give Miracles, an online catalog of in-demand pediatric medical equipment, supplies, and services that donors can purchase for one of the organization’s 170 member nonprofit hospitals across North America.

December 05, 2012 - Chrysalis Takes Home 2012 OOH Media Plan of the Year for Hennessy Campaign
Chrysalis was honored with the 2012 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA).

March 29, 2013 - OUT OF HOME ADVERTISING GROWS TO $6.7 BILLION 2012
Out of home (OOH) advertising revenue rose 4.2 percent in 2012 compared to the previous year, accounting for $6.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

November 06, 2012 - New Out of Home PSA Campaign for Boys & Girls Clubs: Great Futures Start Here
The Outdoor Advertising Association of America (OAAA) is joining with longtime partner Boys & Girls Clubs of America (BGCA) in a new out of home (OOH) PSA campaign to communicate the importance of safe, affordable, supervised afterschool programs for kids in need.

November 05, 2012 - New Digital Billboard Plan Helps FEMA During Sandy
During Hurricane Sandy last week, the Federal Emergency Management Agency (FEMA) and the Outdoor Advertising Association of America (OAAA) worked together closely to provide the public with rapid, disaster-related messages at no cost to taxpayers. The medium for these messages: digital billboards.


<< First < Prev [Page: 1 of 6] Next > Last >>