News & Events
 Home > News And Events > News > Press Releases

Press Releases

Current Articles | Archived Articles
Current Articles Count: 141

September 19, 2014 - Digital Billboards Help FBI in Pennsylvania Manhunt
Expanding the manhunt for a fugitive wanted in the shooting death of a Pennsylvania trooper, the FBI activated hundreds of digital billboards in Pennsylvania and five other states.

November 26, 2014 - Out of Home Advertising Up 1.5% in Third Quarter 2014
OOH advertising revenue rose 1.5 percent in the third quarter of 2014 compared to the previous year, accounting for $1.64 billion, based on figures released by OAAA. The revenue increase marks the industry’s 18th consecutive quarter of growth.

September 22, 2014 - Digital Billboards Help in Search for Missing U.Va. Student Hannah Elizabeth Graham
Expanding the search for University of Virginia student Hannah Elizabeth Graham, her photo now appears on digital billboards in Virginia along with a toll-free number for tips from the public.

August 04, 2014 - World's Largest Outdoor Art Show, Art Everywhere US, Goes Live In Times Square and Throughout All 50 States
With the push of a button this morning, digital billboards across New York’s Times Square began to display images of 58 classic and contemporary works of American art, officially marking the start of Art Everywhere US. 

August 18, 2014 - Out of Home Advertising Up 0.8% in Second Quarter 2014
OOH advertising revenue rose 0.8 percent in the second quarter of 2014 compared to the previous year, accounting for $2.17 billion, based on figures released by OAAA. The revenue increase marks the industry’s 17th consecutive quarter of growth, and OOH outperformed all media other than television and internet, according to Kantar Media.   

June 20, 2014 - Nighthawks by Edward Hopper Tops the List of American Artworks Selected for the Largest Outdoor Art Show Ever Conceived
People throughout the United States have voted for the works of American art they most want to see installed in Art Everywhere US, the initiative that will transform billboards, bus shelters, subway platforms, airport dioramas, movie theaters and more into a free, open-air art gallery across the country.

May 21, 2014 - Out of Home Advertising Up 1.0% in First Quarter 2014
May 21, 2014 (Washington, DC) – OOH advertising revenue rose 1 percent in the first quarter of 2014 compared to the previous year, accounting for $1.5 billion, based on figures released by OAAA. The revenue increase marks the industry’s 16th consecutive quarter of growth, and OOH outperformed radio, newspapers, and magazines, according to Kantar Media.

April 10, 2014 - 42 OBIE Awards Presented for Exceptional Out of Home Advertising
Orlando, FL (April 8, 2014) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 72nd annual OBIE Awards were honored on the closing night of the 2014 TAB/OAAA OOH Media Conference & Marketing Expo in Orlando, FL. 

April 10, 2014 - Gap Inducted into OBIE Hall of Fame for Iconic Out of Home Advertising
April 7, 2014 (Orlando, FL) – The Outdoor Advertising Association of America (OAAA) today presented the 2014 OBIE Hall of Fame Award to Gap. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years.

April 08, 2014 - CEMUSA Earns the Ad Council’s Crystal Bell Award
CEMUSA received the Ad Council’s Crystal Bell Award today at the 2014 TAB/OAAA Out of Home Media Conference & Marketing Expo. Every year the award is presented to one out of home advertising company that exemplifies exceptional generosity and leadership in disseminating Ad Council public service messages.

March 10, 2014 - Out of Home Advertising Up 4.2% to $6.9 Billion in 2013
OOH advertising revenue rose 4.2 percent in 2013 compared to the previous year, accounting for $6.9 billion, based on figures released by OAAA. OOH revenue figures were up 3.5 percent in the fourth quarter, compared to 2012. The revenue increase marks the industry's 15th consecutive quarter of growth.

December 11, 2013 - Starcom MediaVest Group Wins 2013 OOH Media Plan of the Year for Windows 8 Campaign
Starcom MediaVest Group was honored with the 2013 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2013 Out of Home Media Plan Awards were presented this afternoon at The AD Club of New York’s 6th Annual OOH Day in New York.

December 04, 2013 - Out of Home Advertising Q3 Revenue Up 3.5%
Out of home (OOH) advertising revenue rose 3.5 percent in the third quarter of 2013 compared to the same period in 2012, accounting for more than $1.6 billion, according to the Outdoor Advertising Association of America (OAAA).

October 14, 2013 - Out of Home Advertising Second Quarter Revenue Up 5%
Out of home (OOH) advertising revenue rose 5 percent in the second quarter of 2013 compared to the same period in 2012, accounting for nearly $2.2 billion, according to the Outdoor Advertising Association of America (OAAA).

September 17, 2013 - Out of Home Advertising Brings People to Times Square Billboard
Leading into the 10th Annual Advertising Week, to be held in New York from September 23 – 27, the Outdoor Advertising Association of America (OAAA), along with OOH media companies, has launched a campaign that highlights the effectiveness of out of home (OOH) advertising and its influential relationship to social media. 

August 22, 2013 - Out of Home Advertising Second Quarter Revenue Up 5%
Out of home (OOH) advertising revenue rose 5 percent in the second quarter of 2013 compared to the same period in 2012, accounting for nearly $2.2 billion, according to the Outdoor Advertising Association of America (OAAA).

August 20, 2013 - PGA TOUR GOES DIGITAL – WITH BILLBOARDS
PGA TOUR fans in the New York/New Jersey area and across the U.S. will be able to follow the action at The Barclays tournament this month - thanks to digital billboards.

May 01, 2013 - Outdoor Advertising Association of America (OAAA) Teams Up with the National Highway Traffic Safety Administration (NHTSA) and Ad Council
At the beginning of the summer driving season—which is twice as deadly as the rest of the year combined—the nation’s top highway safety agency is expanding its anti-texting campaign (“Stop the Texts. Stop the Wrecks.”) on billboards and bus shelters.

March 20, 2013 - 69 Agencies Vying for Top Awards in Out of Home Advertising
The Outdoor Advertising Association of America (OAAA) has revealed the 69 contenders for the 2013 OBIE Awards.

March 05, 2013 - Out of Home Advertising Grows to $6.7 BILLION 2012
Out of home (OOH) advertising revenue rose 4.2 percent in 2012 compared to the previous year, accounting for $6.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

January 07, 2013 - Swedish Report on Digital Billboards Inconclusive
A new study of digital billboards in Sweden has little relevance to billboards in the United States and did not draw conclusions about traffic safety, according to the Outdoor Advertising Association of America (OAAA).

December 05, 2012 - Out of Home Advertising Industry and Marie Osmond to Help Create Real Miracles by Donating Gifts to Local Hospitals
Children’s Miracle Network Hospitals is working with long-time partner the Outdoor Advertising Association of America (OAAA) to help spread the word about its new public service program Give Miracles, an online catalog of in-demand pediatric medical equipment, supplies, and services that donors can purchase for one of the organization’s 170 member nonprofit hospitals across North America.

December 05, 2012 - Chrysalis Takes Home 2012 OOH Media Plan of the Year for Hennessy Campaign
Chrysalis was honored with the 2012 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA).

March 29, 2013 - OUT OF HOME ADVERTISING GROWS TO $6.7 BILLION 2012
Out of home (OOH) advertising revenue rose 4.2 percent in 2012 compared to the previous year, accounting for $6.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

November 06, 2012 - New Out of Home PSA Campaign for Boys & Girls Clubs: Great Futures Start Here
The Outdoor Advertising Association of America (OAAA) is joining with longtime partner Boys & Girls Clubs of America (BGCA) in a new out of home (OOH) PSA campaign to communicate the importance of safe, affordable, supervised afterschool programs for kids in need.


<< First < Prev [Page: 1 of 6] Next > Last >>