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MediaDailyNews: Posterscope Exec Sees Value In Mobile Aligned With OOH Advertising

Date: December 06, 2012

Summary:
A top Posterscope executive indicated Wednesday that mobile devices could be transformative in out of home advertising, as they offer an opportunity for two-way communication that could drive engagement and go beyond simple exposure.

Body:
 A top Posterscope executive indicated Wednesday that mobile devices could be transformative in out of home advertising, as they offer an opportunity for two-way communication that could drive engagement and go beyond simple exposure.

http://www.mediapost.com/publications/article/188575/posterscope-exec-sees-value-in-mobile-aligned-with.html#ixzz2ENQLquwb

 

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