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November 19, 2014 - Boxer-Clad Coders Adorn Silicon Valley’s Billboard Boom
Billboard sales around the region are undergoing a renaissance, as the old-school advertising format benefits from the technology froth, with companies jockeying for their piece of skyline fame and attention. Demand for a billboard along the traffic-snarled 101 freeway between San Francisco and San Jose, California, which billboard sellers refer to as the “gold coast,” is so high that some companies are on a six-month waiting list.

November 12, 2014 - Microsoft's Bus Shelters Make You Feel Like You're Inside Its New Video Game

If you're like a lot of commuters these days, you're glued to your smartphone while sitting at a bus stop. So, how do advertisers get your attention? Microsoft, for one, is turning boring bus shelters into souped-up digital ads.

November 07, 2014 - New Las Vegas solar billboards are off-grid, eliminate carbon emissions
The first wave of solar-powered billboards has started popping up in Las Vegas, as Lamar Advertising turns to solar energy instead of diesel generators to light up the Vegas night

October 28, 2014 - Good sign: Gordon Hayward shooting well in traffic (on I-15, to be precise)
In a fun marketing campaign, the Jazz bought space on two freeway billboards to cleverly advertise for the upcoming NBA season.

October 21, 2014 - Five smart tips on buying billboards
Traditional billboards are the biggest part of the out-of-home marketplace, making up more than a third of all advertising dollars spent.

October 17, 2014 - Everything you need to know about billboards
A few decades later, in 1867, billboards began to be leased, and by 1900 the structure of billboards had been standardized in response to demand from big advertisers such as Kellogg and Coca-Cola, who wanted to be able to run their billboards interchangeably across the country.

June 19, 2014 - TAB Unveils Spot Ratings For Digital Billboards
Out-of-home advertising is getting more precise metrics courtesy of the Traffic Audit Bureau, which unveiled an array of new products promising more detailed information about the visibility of outdoor ads and the number of people who notice them.

April 22, 2014 - Billboards could be playing role in Flint crime drop, officials say
Recent billboards placed around the city include asking for tips on arsons and homicides, attempting to stem the tide of illegal gun purchases and threatening federal prison time for carjacking.

February 26, 2014 - Erin Hamlin Billboards In Utica
Local Olympian Erin Hamlin’s success in the Sochi Winter Olympics is stil being celebrated here in Central New York.

January 31, 2014 - Why Captain Morgan and Starz Are Pointing Cannons at Each Other From Duelling L.A. Billboards
Duelling billboards? Yes, indeed, that's what Starz is going for—in a fun partnership with Captain Morgan—with this outdoor campaign in Los Angeles for its new Michael Bay-produced pirate show Black Sails, which managed to knock the top out of the network's original premiere ratings with 3.5 million viewers this weekend.

January 27, 2014 - Marketers Are Pushing Hard to Be Seen at This Year's Super Bowl A look at some main activations around the city
It’s the media and nightlife capital of the world—how do you make a mark in New York City during the Super Bowl?

January 07, 2014 - DOT study finds digital billboard don’t distract drivers
Drivers are not distracted by digital billboards alongside roads, according to a study conducted by the Department of Transportation (DOT). 

November 15, 2013 - Out of Home Magazine: Do Colleges Ignore OOH?
A common longstanding complaint in the out of home industry went like this: college instructors, curriculum, and textbooks skimped on -- or ignored -- out of home advertising.

October 25, 2013 - 11 Amazing Rock Billboards From the Sunset Strip
Learn the history of these classic signs that popped up in Los Angeles during the Sixties and Seventies.

October 03, 2013 - Go Tweet Yourself In NYC
Snap it. Tweet it. Hash it. See it. Love it and Repeat!

July 12, 2013 - Advertising goes High Tech
KIMT News 3 — Advertisers are getting high-tech when it comes to getting their message out.

May 29, 2013 - Outdoor Advertising: Charting a Fake Campaign's Viral Boost
That was the question posed in a fictitious advertising campaign sponsored by the Outdoor Advertising Association of America to test the value of out-of-home (OOH) advertisements in driving social and mobile activity.

May 23, 2013 - 75% of US Adults Notice Out-of-Home Ads
The majority of US adults are exposed to and notice out-of-home advertising, according to a new 2013 Arbitron Out-of-Home Advertising Study.

April 23, 2013 - WPVI Hits The Targets With Digital
WPVI’s Action News is taking its message to the streets. And highways. And turnpikes. Literally, as they say, turning roads around the Philadelphia area (DMA 4) into an information superhighway.

March 28, 2013 - Organization using eCards on billboards for a nasty problem
There is a statewide campaign aimed at a nasty problem and it is targeting young people. An organization is using laughter as the primary weapon.

March 22, 2013 - Shocking billboards create buzz about colon health
There are billboards across the Twin Cities metro that have commuters talking. Officials at the Minnesota Department of Health say that's the point.

January 05, 2011 - Louisville City Hall Examiner (KY): Louisville Metro Police Foundation starting new ad campaign
The Louisville Metro Police Foundation has launched a public awareness campaign entitled “Could you do it?” to thank the officers and staff of the Louisville Metro Police Department and increase community support for these brave public servants.

May 09, 2005 - The Power of We, the Why of Convention Attendance
My Turn by Nancy Fletcher

April 25, 2005 - Get Maximum Exposure:
2005 OAAA National Convention & Trade Show, May 22-24

With less than two months until the 2005 National Convention & Trade Show convenes in Chicago, IL, the event promises to provide members with the best opportunity this year to interact with outdoor colleagues along with advertisers and agencies.

March 21, 2005 - Outdoor Industry Supercharges Efforts to Target Females

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