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December 17, 2013 - Nancy Fletcher Discusses The OAAA’s Priorities
“This is a pivotal moment for the Out-of-Home industry, as it deals with the impact of ever-new technology and the fractured media scene”.

November 05, 2013 - Billboard campaign highlights southern Nevada's human trafficking problem
That's the message plastered across Valley billboards, part of a new campaign to fight human trafficking kicked off Monday by Nevada Attorney General Catherine Cortez Masto.

October 25, 2013 - 11 Amazing Rock Billboards From the Sunset Strip
Learn the history of these classic signs that popped up in Los Angeles during the Sixties and Seventies.

October 04, 2013 - The COOH (Chief of Out of Home): An interview with OAAA President & CEO, Nancy Fletcher
“Let’s put things in perspective,” said Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America (OAAA). “When I entered the out of home industry, Jimmy Carter was President of the United States and Sony had just introduced the Walkman.

October 03, 2013 - Go Tweet Yourself In NYC
Snap it. Tweet it. Hash it. See it. Love it and Repeat!

September 24, 2013 - Out-of-Home Media Augments Consumer Experience, Amplifies Brand Engagement
Earlier this year, a Clear Channel Outdoor billboard in Peru produced drinking water from moisture in the atmosphere. In Times Square recently, a major adult beverage brand engaged consumers in an integrated social, mobile and out-of-home activation that increased the brand's Facebook likes 6,000 percent.

August 28, 2013 - The New iPhone Could Reboot Outdoor Advertising
Electronic billboards can display video and occasionally run tweets or Facebook comments from fans, but they don't react dynamically in the same way as online and mobile advertising.

August 21, 2013 - Apple Ad Campaign Highlights iPad Apps You've Never Heard Of
Earlier this month, Apple's ad agency TBWA\Media Arts Lab started placing outdoor ads around the country highlighting several suites of more niche, artistic apps, including a set of drawing apps, foodie apps and music apps.

August 20, 2013 - Tour taking leaderboards on the road
The PGA Tour doesn't want drivers taking their eyes off the road, but the tour does want them to know who’s leading their golf tournament.

July 12, 2013 - Advertising goes High Tech
KIMT News 3 — Advertisers are getting high-tech when it comes to getting their message out.

May 30, 2013 - Outdoor Advertising: Charting a Fake Campaign's Viral Boost
The Outdoor Advertising Association of America recently sponsored a test campaign asking people to vote for the next president to be added to Mt. Rushmore to measure the ability of outdoor advertising to drive social and mobile activity.

May 30, 2013 - Guinness World Records' New Campaign Breaks Lots of Records
BBDO New York has a new client, and it's a fun one: Guinness World Records.

May 30, 2013 - Out-of-Home Ads Reach 3 in 4 American Adults, Spur Various Responses
3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month, finds Arbitron in its 2013 “Out-of-Home Advertising Report,” and that rises to 84% among those who have driven or ridden in a vehicle.

May 29, 2013 - Outdoor Advertising: Charting a Fake Campaign's Viral Boost
That was the question posed in a fictitious advertising campaign sponsored by the Outdoor Advertising Association of America to test the value of out-of-home (OOH) advertisements in driving social and mobile activity.

May 23, 2013 - 75% of US Adults Notice Out-of-Home Ads
The majority of US adults are exposed to and notice out-of-home advertising, according to a new 2013 Arbitron Out-of-Home Advertising Study.

April 23, 2013 - WPVI Hits The Targets With Digital
WPVI’s Action News is taking its message to the streets. And highways. And turnpikes. Literally, as they say, turning roads around the Philadelphia area (DMA 4) into an information superhighway.

March 28, 2013 - Organization using eCards on billboards for a nasty problem
There is a statewide campaign aimed at a nasty problem and it is targeting young people. An organization is using laughter as the primary weapon.

March 22, 2013 - Shocking billboards create buzz about colon health
There are billboards across the Twin Cities metro that have commuters talking. Officials at the Minnesota Department of Health say that's the point.

January 09, 2013 - KMOV (MO): Murder suspect surrenders after seeing mugshot on billboard
A man wanted for a murder almost two years ago was behind bars Wednesday night after turning turning himself in.

January 07, 2013 - WATE (TN): FBI uses digital billboards in the hopes of catching Newport bank robberies
The FBI is expanding its scope as it looks for the two men who are linked to armed robberies in Cocke County and Georgia.

December 18, 2012 - LAist (CA): FBI Using L.A. Billboards Again to Help Catch a Criminal
The FBI is getting a helping hand from Clear Channel Outdoor in the form of use of their digital billboards in L.A. and elsewhere in Southern California to post info about a dangerous fugitive.

December 06, 2012 - MarketingDaily: Gap Pushes Out of Home Ads
With consumer attention dwindling in top markets, Gap has used new and innovative forms of out of home media this year to get noticed.

December 06, 2012 - MediaDailyNews: Posterscope Exec Sees Value In Mobile Aligned With OOH Advertising
A top Posterscope executive indicated Wednesday that mobile devices could be transformative in out of home advertising, as they offer an opportunity for two-way communication that could drive engagement and go beyond simple exposure.

December 06, 2012 - Wide-Format Imaging: Chrysalis Takes Home 2012 OOH Media Plan Of The Year For Hennessy Campaign
Chrysalis was honored with the 2012 Out of Home (OOH) Media Plan of the Year award by the Outdoor Advertising Association of America (OAAA). The 2012 Out of Home Media Plan Awards were presented at The AD Club of New York’s 5th Annual Out of Home Day in New York.

December 03, 2012 - ABC 13 (TX): $10,000 reward for suspect featured on Houston billboards
Crime Stoppers is offering up to $10,000 for information that helps authorities nab a bank robbery suspect now being featured on billboards throughout the Houston area.


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