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December 15, 2014 - Our OOH outlook: More connectivity
Out of home is the only traditional form of media that has not been weakened by the rise of digital. In fact, digital has strengthened OOH, allowing campaigns to connect with people on a more personal level.

December 10, 2014 - So cool: Digital spins on holiday messages
Here are five smart ways OOH advertisers are using new technology in their holiday campaigns to grab attention and perhaps even make people’s lives a little easier.

December 10, 2014 - Billboards Are Working, Michigan League Says
The Michigan league said a billboard campaign it launched targeting elected state officials and other policymakers with a message opposing a bill that would expand payday lending is working.

December 01, 2014 - Billboard Spending on the Rise as the Economy Grows
Those racing down the freeway in the Silicon Valley may be catching glimpses of some racy billboards lining the freeway. When the economy booms, those billboards become some of the most expensive real estate in the Bay Area.

November 25, 2014 - N.Y. Subway Riders Can Now Shop on Amazon While Underground
Earlier this year, design firm Control Group partnered with New York's Metropolitan Transportation Authority to roll out large digital kiosks underground that display maps of the city's transit systems. Today, Amazon is the first advertiser to use those kiosks as digital pop-up stores to drive sales of holiday gifts.

November 25, 2014 - Measuring OOH: What buyers want to see
Recently Joe Philport, the longtime head of TAB, the organization that oversees OOH ratings, announced his retirement, and Outdoor Advertising Association of America president and chief executive officer Nancy Fletcher is taking over on an interim basis as TAB reassesses its direction.

November 19, 2014 - Boxer-Clad Coders Adorn Silicon Valley’s Billboard Boom
Billboard sales around the region are undergoing a renaissance, as the old-school advertising format benefits from the technology froth, with companies jockeying for their piece of skyline fame and attention. Demand for a billboard along the traffic-snarled 101 freeway between San Francisco and San Jose, California, which billboard sellers refer to as the “gold coast,” is so high that some companies are on a six-month waiting list.

October 09, 2014 - Facts you may not know about out of home
Out of home commands a small but growing slice of total media spending in the U.S.

October 01, 2014 - Here it is, big talk on Advertising Week Post an update on what you've seen. See the update on a billboard.
A fun new alternative media campaign is inviting media people to share their thoughts and pictures from Ad Week on two digital billboards in Times Square.

October 01, 2014 - Tweets about Wis. governor's race being put on billboards
PEWAUKEE, Wis. —Anyone who has driven around the Milwaukee area lately, may have seen some interesting political ads on digital billboards.

September 30, 2014 - Smithsonian’s Sackler Gallery to use lottery card-style scratch-off billboards
To promote their new exhibit, “Unearthing Arabia: The Archaeological Adventures of Wendell Phillips,” the Smithsonian’s Arthur M. Sackler Gallery is coating two billboards with an image of sand dunes that bored commuters can scratch at with coins or fingernails, revealing the image beneath.

April 22, 2014 - Billboards could be playing role in Flint crime drop, officials say
Recent billboards placed around the city include asking for tips on arsons and homicides, attempting to stem the tide of illegal gun purchases and threatening federal prison time for carjacking.

February 26, 2014 - Erin Hamlin Billboards In Utica
Local Olympian Erin Hamlin’s success in the Sochi Winter Olympics is stil being celebrated here in Central New York.

January 31, 2014 - Why Captain Morgan and Starz Are Pointing Cannons at Each Other From Duelling L.A. Billboards
Duelling billboards? Yes, indeed, that's what Starz is going for—in a fun partnership with Captain Morgan—with this outdoor campaign in Los Angeles for its new Michael Bay-produced pirate show Black Sails, which managed to knock the top out of the network's original premiere ratings with 3.5 million viewers this weekend.

January 27, 2014 - Marketers Are Pushing Hard to Be Seen at This Year's Super Bowl A look at some main activations around the city
It’s the media and nightlife capital of the world—how do you make a mark in New York City during the Super Bowl?

January 07, 2014 - DOT study finds digital billboard don’t distract drivers
Drivers are not distracted by digital billboards alongside roads, according to a study conducted by the Department of Transportation (DOT). 

December 17, 2013 - Nancy Fletcher Discusses The OAAA’s Priorities
“This is a pivotal moment for the Out-of-Home industry, as it deals with the impact of ever-new technology and the fractured media scene”.

November 05, 2013 - Billboard campaign highlights southern Nevada's human trafficking problem
That's the message plastered across Valley billboards, part of a new campaign to fight human trafficking kicked off Monday by Nevada Attorney General Catherine Cortez Masto.

October 04, 2013 - The COOH (Chief of Out of Home): An interview with OAAA President & CEO, Nancy Fletcher
“Let’s put things in perspective,” said Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America (OAAA). “When I entered the out of home industry, Jimmy Carter was President of the United States and Sony had just introduced the Walkman.

September 24, 2013 - Out-of-Home Media Augments Consumer Experience, Amplifies Brand Engagement
Earlier this year, a Clear Channel Outdoor billboard in Peru produced drinking water from moisture in the atmosphere. In Times Square recently, a major adult beverage brand engaged consumers in an integrated social, mobile and out-of-home activation that increased the brand's Facebook likes 6,000 percent.

August 28, 2013 - The New iPhone Could Reboot Outdoor Advertising
Electronic billboards can display video and occasionally run tweets or Facebook comments from fans, but they don't react dynamically in the same way as online and mobile advertising.

August 21, 2013 - Apple Ad Campaign Highlights iPad Apps You've Never Heard Of
Earlier this month, Apple's ad agency TBWA\Media Arts Lab started placing outdoor ads around the country highlighting several suites of more niche, artistic apps, including a set of drawing apps, foodie apps and music apps.

August 20, 2013 - Tour taking leaderboards on the road
The PGA Tour doesn't want drivers taking their eyes off the road, but the tour does want them to know who’s leading their golf tournament.

May 30, 2013 - Outdoor Advertising: Charting a Fake Campaign's Viral Boost
The Outdoor Advertising Association of America recently sponsored a test campaign asking people to vote for the next president to be added to Mt. Rushmore to measure the ability of outdoor advertising to drive social and mobile activity.

May 30, 2013 - Guinness World Records' New Campaign Breaks Lots of Records
BBDO New York has a new client, and it's a fun one: Guinness World Records.


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