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5th Annual OOH Day
Date: November 26, 2012
The Advertising Club of New York's 5th annual Out of Home Day will be held at the New York Athletic Club on Wednesday, December 5. Register now!
Media, Technology and Content Continue to Converge
Convergence is not just another buzzword or mini-trend. And it’s not just about the future, it’s about now.
It’s already having a huge impact on OOH, changing its role in communication plans and the approach to
strategy, integration, optimization, technology, creative, content and measurement. It affects both digital and traditional OOH formats, all OOH media owners and all of their products.
What does all of this change actually look like? What do brands and agencies need to do differently?
JAMES DAVIES, Chief Strategy Officer, POSTERSCOPE UK & USA
PROGRAM SPEAKERS INCLUDE:
PHUC TRUONG, Managing Director, MOBEXT; WILL SWAYNE, Managing Director, CARAT and STEVE WILLIAMS, President, PHD NEW YORK
- For a complete list of speakers visit www.theadvertisingclub.org -
CHRIS GAYTON, Director of Media and Brand Activation, GAP INC.
The OAAA Media Plan Awards will be announced throughout the program.
WEDNESDAY, DECEMBER 5, 2012
NEW YORK ATHLETIC CLUB
180 Central Park South • New York City
8:00 am – 12:30 pm
AD Club & Supporting Association* Members:
$225 / Table of Ten: $2,250
Non-Members: $300 / Table of Ten: $3,000
AD Club Young Professionals: $75
RSVP BY DECEMBER 3, 2012
No refunds will be given, but substitutions will be allowed.
Questions? Call Kelly at 212.533.1606
SUPPORTING ASSOCIATIONS: DPAA, OAAA, TAB
Event Chairs: Connie Garrido, Posterscope; Rocky Sisson, Clear Channel; Dave Yacullo, Outdoor Media Group
Committee: Susan Danaher, DPAA; Stephen Freitas, OAAA; Jeff Gunderman, EYE Corp Media; Joe Philport, TAB; Phil Stimpson, CBS Outdoor
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