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Luxury Daily: Revisiting outdoor advertising: How luxury brands can benefit from large-scale placements

Date: October 05, 2012

Summary:
Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label’s target audience in global markets with attractive images and subtle calls to action.

Body:
 Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label’s target audience in global markets with attractive  images and subtle calls to action.

http://www.luxurydaily.com/revisiting-outdoor-advertising-how-luxury-brands-can-benefit-from-large-scale-placements/

 

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