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Archived Articles Count: 87

January 11, 2013 - OAAA Sales Tip - January 11
It's almost tax time. Big tax-prep providers are looking to put a positive spin on the annual ritual, given that many customers look forward to refunds at this time.

January 04, 2013 - OAAA Sales Tip - January 4
For years dentists relied on their good reputations to attract customers.

December 14, 2012 - OAAA Sales Tip - December 14
Bottled water is a large business in the United States, the largest consumer of bottled water.

November 30, 2012 - OAAA Sales Tip - November 30
Sixty-two percent (62%) of US households own a pet, and that number has been steadily increasing.

November 23, 2012 - OAAA Sales Tip - November 23
Merchants' associations are encouraging Americans to shop locally this holiday season.

November 16, 2012 - OAAA Sales Tip - November 16
More Americans are drinking wine.

November 02, 2012 - OAAA Sales Tip - November 2
OOH is an effective way for hotels to reach potential guests.

October 26, 2012 - OAAA Sales Tip - October 26
OOH is an effective marketing tool to reach and influence women.

October 19, 2012 - OAAA Sales Tip - October 19
The annual ANA Masters of Marketing Conference attracted a record crowd of more than 2,000 marketers and ad industry executives.

October 12, 2012 - OAAA Sales Tip - October 12
Most gyms and fitness centers see an influx of new memberships at the beginning of the year.

October 05, 2012 - OAAA Sales Tip - October 5
With ski resorts just beginning to make snow this week, the industry is trying to maintain interest in skiing.

September 28, 2012 - OAAA Sales Tip - September 28
Toys are on many shopping lists during the holiday season.

September 21, 2012 - OAAA Sales Tip - September 21
After wrapping up a decent back-to-school shopping season, retailers are expected to see healthy sales gains for the critical winter holidays.

September 14, 2012 - OAAA Sales Tip - September 14
Holiday travel is a critical segment of airline industry revenue. There are typically more than 100 million passengers on US airlines in November and December.

September 07, 2012 - OAAA Sales Tip - September 7
New York Fashion Week is underway, bringing many people’s attention to the world of high-end fashion, and consumers are looking at luxury apparel and fashion brands in a new light.

August 31, 2012 - OAAA Sales Tip - August 31
The auto industry is gearing up for the new model year, which officially begins October 1.

August 24, 2012 - OAAA Sales Tip - August 24
Collegiate football fans make ideal targets for many advertisers, including automotive, home improvement, and travel and leisure.

August 17, 2012 - OAAA Sales Tip - August 17
Voters in key swing states like Florida and Ohio are watching less live TV and are becoming what campaigns call "off-the-grid" voters.

August 10, 2012 - OAAA Sales Tip - August 10
Halloween is a treasured American holiday, and a day on which candy rules.

August 03, 2012 - OAAA Sales Tip - August 3
As retailers gear up for the fall and winter, many outlets receive fresh merchandise for the new season around Labor Day.

July 27, 2012 - OAAA Sales Tip - July 27
The nation’s 79 million grade school, high school, and college students will be heading back to school in a few weeks.

July 20, 2012 - OAAA Sales Tip - July 20
Many new research studies have been released over the last year proving OOH is an effective medium.

July 13, 2012 - OAAA Sales Tip - July 13
Asians have surpassed Hispanics as the largest wave of new immigrants to the United States.

July 06, 2012 - OAAA Sales Tip - July 6
Consistency is the most important factor in branding an advertiser.

June 29, 2012 - OAAA Sales Tip - June 29
Smartphones have changed how consumers shop.


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