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February 19, 2015 - Your client’s message on mobile billboards
Mobile out of home advertising is an ad, sign or display that’s on wheels, either being towed using a trailer or placed on the sides of a truck or bus. They are often referred to as mobile billboards.

December 15, 2014 - Our OOH outlook: More connectivity
Out of home is the only traditional form of media that has not been weakened by the rise of digital. In fact, digital has strengthened OOH, allowing campaigns to connect with people on a more personal level.

December 10, 2014 - Billboards Are Working, Michigan League Says
The Michigan league said a billboard campaign it launched targeting elected state officials and other policymakers with a message opposing a bill that would expand payday lending is working.

December 10, 2014 - So cool: Digital spins on holiday messages
Here are five smart ways OOH advertisers are using new technology in their holiday campaigns to grab attention and perhaps even make people’s lives a little easier.

November 25, 2014 - Measuring OOH: What buyers want to see
Recently Joe Philport, the longtime head of TAB, the organization that oversees OOH ratings, announced his retirement, and Outdoor Advertising Association of America president and chief executive officer Nancy Fletcher is taking over on an interim basis as TAB reassesses its direction.

November 25, 2014 - N.Y. Subway Riders Can Now Shop on Amazon While Underground
Earlier this year, design firm Control Group partnered with New York's Metropolitan Transportation Authority to roll out large digital kiosks underground that display maps of the city's transit systems. Today, Amazon is the first advertiser to use those kiosks as digital pop-up stores to drive sales of holiday gifts.

October 09, 2014 - Facts you may not know about out of home
Out of home commands a small but growing slice of total media spending in the U.S.

October 01, 2014 - Here it is, big talk on Advertising Week Post an update on what you've seen. See the update on a billboard.
A fun new alternative media campaign is inviting media people to share their thoughts and pictures from Ad Week on two digital billboards in Times Square.

October 01, 2014 - Tweets about Wis. governor's race being put on billboards
PEWAUKEE, Wis. —Anyone who has driven around the Milwaukee area lately, may have seen some interesting political ads on digital billboards.

September 30, 2014 - Smithsonian’s Sackler Gallery to use lottery card-style scratch-off billboards
To promote their new exhibit, “Unearthing Arabia: The Archaeological Adventures of Wendell Phillips,” the Smithsonian’s Arthur M. Sackler Gallery is coating two billboards with an image of sand dunes that bored commuters can scratch at with coins or fingernails, revealing the image beneath.

September 24, 2013 - Out-of-Home Media Augments Consumer Experience, Amplifies Brand Engagement
Earlier this year, a Clear Channel Outdoor billboard in Peru produced drinking water from moisture in the atmosphere. In Times Square recently, a major adult beverage brand engaged consumers in an integrated social, mobile and out-of-home activation that increased the brand's Facebook likes 6,000 percent.

August 28, 2013 - The New iPhone Could Reboot Outdoor Advertising
Electronic billboards can display video and occasionally run tweets or Facebook comments from fans, but they don't react dynamically in the same way as online and mobile advertising.

August 21, 2013 - Apple Ad Campaign Highlights iPad Apps You've Never Heard Of
Earlier this month, Apple's ad agency TBWA\Media Arts Lab started placing outdoor ads around the country highlighting several suites of more niche, artistic apps, including a set of drawing apps, foodie apps and music apps.

May 30, 2013 - Outdoor Advertising: Charting a Fake Campaign's Viral Boost
The Outdoor Advertising Association of America recently sponsored a test campaign asking people to vote for the next president to be added to Mt. Rushmore to measure the ability of outdoor advertising to drive social and mobile activity.

May 30, 2013 - Guinness World Records' New Campaign Breaks Lots of Records
BBDO New York has a new client, and it's a fun one: Guinness World Records.

May 28, 2013 - Out-of-Home Ads Reach 3 in 4 American Adults, Spur Various Responses
3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month, finds Arbitron in its 2013 “Out-of-Home Advertising Report,” and that rises to 84% among those who have driven or ridden in a vehicle. 

December 07, 2012 - OAAA Sales Tip - December 7
Anti-smoking ads effective and there are more on their way.

December 06, 2012 - MediaDailyNews: Posterscope Exec Sees Value In Mobile Aligned With OOH Advertising
A top Posterscope executive indicated Wednesday that mobile devices could be transformative in out of home advertising, as they offer an opportunity for two-way communication that could drive engagement and go beyond simple exposure.

December 06, 2012 - MarketingDaily: Gap Pushes Out of Home Ads
With consumer attention dwindling in top markets, Gap has used new and innovative forms of out of home media this year to get noticed.

December 06, 2012 - Wide-Format Imaging: Chrysalis Takes Home 2012 OOH Media Plan Of The Year For Hennessy Campaign
Chrysalis was honored with the 2012 Out of Home (OOH) Media Plan of the Year award by the Outdoor Advertising Association of America (OAAA). The 2012 Out of Home Media Plan Awards were presented at The AD Club of New York’s 5th Annual Out of Home Day in New York.

December 05, 2012 - Chrysalis Takes Home 2012 OOH Media Plan of the Year for Hennessy Campaign
Chrysalis was honored with the 2012 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA).

November 30, 2012 - The New York Times: Sunday Book Review: Billboards
On Sunset Boulevard, no traffic flow is gradual enough for the sensory occasion.

November 28, 2012 - Wyoming Business Report (WY): Digital billboards bump revenue
In Gillette, one company is joining the digital age in billboard advertising by converting billboards in three high-traffic locations to digital.

November 26, 2012 - 5th Annual OOH Day
The Advertising Club of New York's 5th annual Out of Home Day will be held at the New York Athletic Club on Wednesday, December 5. Register now!

November 09, 2012 - OAAA Sales Tip - November 9
As the weather chills and the holidays approach, drug stores are gearing up for a busy season.


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