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December 07, 2012 - OAAA Sales Tip - December 7
Anti-smoking ads effective and there are more on their way.

December 06, 2012 - MarketingDaily: Gap Pushes Out of Home Ads
With consumer attention dwindling in top markets, Gap has used new and innovative forms of out of home media this year to get noticed.

December 06, 2012 - MediaDailyNews: Posterscope Exec Sees Value In Mobile Aligned With OOH Advertising
A top Posterscope executive indicated Wednesday that mobile devices could be transformative in out of home advertising, as they offer an opportunity for two-way communication that could drive engagement and go beyond simple exposure.

December 06, 2012 - Wide-Format Imaging: Chrysalis Takes Home 2012 OOH Media Plan Of The Year For Hennessy Campaign
Chrysalis was honored with the 2012 Out of Home (OOH) Media Plan of the Year award by the Outdoor Advertising Association of America (OAAA). The 2012 Out of Home Media Plan Awards were presented at The AD Club of New York’s 5th Annual Out of Home Day in New York.

December 05, 2012 - Chrysalis Takes Home 2012 OOH Media Plan of the Year for Hennessy Campaign
Chrysalis was honored with the 2012 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA).

November 30, 2012 - The New York Times: Sunday Book Review: Billboards
On Sunset Boulevard, no traffic flow is gradual enough for the sensory occasion.

November 28, 2012 - Wyoming Business Report (WY): Digital billboards bump revenue
In Gillette, one company is joining the digital age in billboard advertising by converting billboards in three high-traffic locations to digital.

November 26, 2012 - 5th Annual OOH Day
The Advertising Club of New York's 5th annual Out of Home Day will be held at the New York Athletic Club on Wednesday, December 5. Register now!

November 09, 2012 - OAAA Sales Tip - November 9
As the weather chills and the holidays approach, drug stores are gearing up for a busy season.

November 01, 2012 - Campaigns & Elections: Digital billboards thrive on campaign trail
As the final weekend of campaign 2012 approaches, voters in battleground states can’t escape the last-minute messaging from both campaigns.

October 17, 2012 - OOH Positioning: Talking to the Customer
Miss the OOH Positioning: Talking to the Customer webinar? Watch a recording at oaaa.org...

October 05, 2012 - Luxury Daily: Revisiting outdoor advertising: How luxury brands can benefit from large-scale placements
Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label’s target audience in global markets with attractive images and subtle calls to action.

September 19, 2012 - OOH Positioning: How OAAA Members are Aligning
Miss the OOH Positioning: How OAAA Members are Aligning webinar? Watch a recording at oaaa.org...

September 14, 2012 - Digital Signage Today: Rocking the vote on digital out of home
The election season is nearing its apex, marking the homestretch of nearly two years of organizing, campaigning and communicating — on Nov. 6, American voters will head to the polls across the country.

August 28, 2012 - National Journal Daily: Insiders, Lobby Shops Buy Digital to Advertise
With the politerati converging on Tampa and Charlotte, Washington insiders and state-based advocacy groups looking to get their messages in front of thousands of influential eyeballs are turning to a time-honored medium with a 21st-century twist: the digital billboard.

August 22, 2012 - Out of Home Advertising Second Quarter Revenue Up 4.3%
Out of home (OOH) advertising revenue rose 4.3 percent in the second quarter of 2012 compared to the same period in 2011, accounting for more than $2 billion, according to the Outdoor Advertising Association of America (OAAA).

July 11, 2012 - JCK Magazine: Jewelers Think Big With Billboards
For many independent jewelers, billboard promotions are making big impressions on clients, generating traffic and sales in the process.

August 15, 2012 - WAVY (VA): Hampton billboards honor Olympians
The City of Hampton is honoring local Olympians Francena McCorory and Kellie Wells with giant billboards displaying their images and successes.

August 08, 2012 - AdWeek: Booze Billboard Comes to Life at Night With Luminous UV Paint
Australian brewer Coopers and ad agency kwp! Advertising recently commissioned Chicago street artist and illustrator Pose to create a "Life After Dark" billboard that's visible only at night.

August 06, 2012 - Reading Eagle (PA): Billboards put faces on Reading High success stories
Reading School District students looking for a bit of inspiration need only crane their necks back and look up.

August 01, 2012 - OOH Brand Alignment Workshops
In an ongoing effort to help the industry align with the new OOH brand, OAAA has planned a series of regional workshops to be conducted.

June 29, 2012 - NPR: All Across America, Meat Billboards Ruled The Road
With the birth of the Interstate Highway System in the mid-1950s, America was on its way to becoming a nation of long-distance drivers.

June 27, 2012 - Advertisement Journal: Out of Home Advertising Works for Elections
One advertising industry, the Out of Home advertising industry, is starting to see a huge increase for the number of advertisements that are being displayed and the number of campaigns that are being set up.

June 27, 2012 - OOH Positioning IV: Brand Alignment
Miss the OOH Positioning IV: Brand Alignment webinar? Watch a recording at oaaa.org...

June 04, 2012 - 2012 OOH Media Plan Awards
The 2012 Out of Home Media Plan Awards are now open for submission! The Out of Home Media Plan Awards program honors efficient and effective out of home media plans...


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