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July 02, 2015 - Indiana family uses billboards to help find kidney donor for dad
One Indiana family is hoping drivers will look up and potentially save their father's life.

June 23, 2015 - JetBlue lands engagement with digital signage 'Wingman'
If a digital out-of-home campaign can get people to do the "The Robot" — or even take off their shirt — on a New York City sidewalk, that campaign just might be onto something in terms of interactive consumer engagement.

June 17, 2015 - Guess what McDonald's is lovin' right about now
A billboard from Cossette Chicago, the ad agency of record for the regional McDonald's co-op, has just gone up. The simple visual for the new out-of-home execution neatly conveys the right message — "I'm lovin' it" — which is superimposed over a close-up of a sheet of ice etched with skate blade marks.

May 27, 2015 - Why an Out-of-Home Advertising CEO Is Bullish About Digital
I look at the out-of-home business and there's a lot of opportunity—this is a great time as we look at penetration of digital in our business.

May 22, 2015 - Tips for negotiating OOH ad buys
If there is an art to buying out of home, or really any medium, it is the art of negotiation. It’s about getting the best deal for your client, obviously, but it goes beyond that. It’s about becoming a master of possibilities. 

April 07, 2015 - Inside tips on buying mobile billboards
Billboards remain the most common form of out of home advertising.

April 01, 2015 - Four Print Shops Prove Bigger Is Better
Modeled after the Art Everywhere UK campaign, five of America's leading art museums - the Dallas Museum of Art, Art Institute of Chicago, Los Angeles County Museum of Art, National Gallery of Art, and Whitney Museum of American Art - selected works of art that represent American history and culture for Art Everywhere US.

April 01, 2015 - OOH Media and the Internet of Things
The Internet of Things (IoT) refers to an evolving ecosystem of everyday products that sync with each other. For example, lightbulbs and garden sprinklers can work in concert.

March 16, 2015 - Top 5 Augmented Reality Outdoor Campaigns
Here are 5 recent examples of innovative outdoor campaigns that are using augmented reality technology to add a new dimension to their experiential and guerrilla marketing.

March 13, 2015 - Outdoor advertising thrives in increasingly digital world
The rise of social media and new technology has led many companies to increasingly rely on sleek new digital marketing techniques. However industry experts warn that it’s too soon to write off more traditional strategies like outdoor advertising.

March 13, 2015 - Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content
The "Friends" campaign also includes Facebook and Instagram ads, outdoor billboards, print ads and off-Facebook digital advertising to connect with people at different points in their day, both on and off the social network itself.

February 19, 2015 - Your client’s message on mobile billboards
Mobile out of home advertising is an ad, sign or display that’s on wheels, either being towed using a trailer or placed on the sides of a truck or bus. They are often referred to as mobile billboards.

December 15, 2014 - Our OOH outlook: More connectivity
Out of home is the only traditional form of media that has not been weakened by the rise of digital. In fact, digital has strengthened OOH, allowing campaigns to connect with people on a more personal level.

December 10, 2014 - Billboards Are Working, Michigan League Says
The Michigan league said a billboard campaign it launched targeting elected state officials and other policymakers with a message opposing a bill that would expand payday lending is working.

November 25, 2014 - Measuring OOH: What buyers want to see
Recently Joe Philport, the longtime head of TAB, the organization that oversees OOH ratings, announced his retirement, and Outdoor Advertising Association of America president and chief executive officer Nancy Fletcher is taking over on an interim basis as TAB reassesses its direction.

November 25, 2014 - N.Y. Subway Riders Can Now Shop on Amazon While Underground
Earlier this year, design firm Control Group partnered with New York's Metropolitan Transportation Authority to roll out large digital kiosks underground that display maps of the city's transit systems. Today, Amazon is the first advertiser to use those kiosks as digital pop-up stores to drive sales of holiday gifts.

October 09, 2014 - Facts you may not know about out of home
Out of home commands a small but growing slice of total media spending in the U.S.

October 01, 2014 - Tweets about Wis. governor's race being put on billboards
PEWAUKEE, Wis. —Anyone who has driven around the Milwaukee area lately, may have seen some interesting political ads on digital billboards.

October 01, 2014 - Here it is, big talk on Advertising Week Post an update on what you've seen. See the update on a billboard.
A fun new alternative media campaign is inviting media people to share their thoughts and pictures from Ad Week on two digital billboards in Times Square.

September 30, 2014 - Smithsonian’s Sackler Gallery to use lottery card-style scratch-off billboards
To promote their new exhibit, “Unearthing Arabia: The Archaeological Adventures of Wendell Phillips,” the Smithsonian’s Arthur M. Sackler Gallery is coating two billboards with an image of sand dunes that bored commuters can scratch at with coins or fingernails, revealing the image beneath.

September 24, 2013 - Out-of-Home Media Augments Consumer Experience, Amplifies Brand Engagement
Earlier this year, a Clear Channel Outdoor billboard in Peru produced drinking water from moisture in the atmosphere. In Times Square recently, a major adult beverage brand engaged consumers in an integrated social, mobile and out-of-home activation that increased the brand's Facebook likes 6,000 percent.

August 28, 2013 - The New iPhone Could Reboot Outdoor Advertising
Electronic billboards can display video and occasionally run tweets or Facebook comments from fans, but they don't react dynamically in the same way as online and mobile advertising.

August 21, 2013 - Apple Ad Campaign Highlights iPad Apps You've Never Heard Of
Earlier this month, Apple's ad agency TBWA\Media Arts Lab started placing outdoor ads around the country highlighting several suites of more niche, artistic apps, including a set of drawing apps, foodie apps and music apps.

May 30, 2013 - Guinness World Records' New Campaign Breaks Lots of Records
BBDO New York has a new client, and it's a fun one: Guinness World Records.

May 28, 2013 - Out-of-Home Ads Reach 3 in 4 American Adults, Spur Various Responses
3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month, finds Arbitron in its 2013 “Out-of-Home Advertising Report,” and that rises to 84% among those who have driven or ridden in a vehicle. 


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