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December 01, 2014 - “Wanted” Billboards Reveal Two Big Lessons
It’s not just billboards. Bus shelters and other OOH locations also help.

October 01, 2014 - Tweets about Wis. governor's race being put on billboards
PEWAUKEE, Wis. —Anyone who has driven around the Milwaukee area lately, may have seen some interesting political ads on digital billboards.

June 04, 2014 - Billboards Aim to Stop Human Trafficking
Billboards are going up across our state in a move aimed to stop a growing problem here in Texas. Human trafficking is happening at record levels in Texas.

March 12, 2013 - Billboard Bounce: Political Ad Spending Up 13% for Outdoor Media
With an increasing number of politicians, advocates and third-party groups flooding a never-ending election cycle, political players are turning to an old-school solution to avoid the clutter and expense of TV advertising: the billboard.

March 05, 2014 - Outdoor political advertising grows in revenue
The market for outdoor political billboards is up significantly, according to the Outdoor Advertising Association of America, reports Byron Tau of Politico.

March 05, 2014 - Akin Gump hires Pagano — Grant Denton joins CLS Strategies — Association: Political billboards a growth area
The Outdoor Advertising Association of America has crunched the numbers and found that the political outdoor advertising market is up significantly.

January 13, 2014 - Cindy McCain to unveil anti-trafficking billboards
The wife of U.S. Sen. John McCain will present a billboard campaign to combat human trafficking.

August 01, 2013 - MS Sierra Club Launches Billboards Pushing Commissioner Bentz to Repeal Rate Hikes for Kemper Boondoggle
GULFPORT, MS – The Sierra Club launched billboards in Gulfport and Ocean Springs, MS today, calling on Commissioner Leonard Bentz to immediately repeal rate hikes for Mississippi Power to pay for the boondoggle Kemper County coal plant.

July 30, 2013 - Bright Lights, Big Assembly
Skilled workers assemble LED modules and cabinets to create eye-catching digital billboards and displays of all sizes.

March 07, 2013 - Politicians, Retailers Pump Big Bucks into U.S. Outdoor
Election-related political advertising helped propel U.S. out-of-home revenue to $6.7bn during 2012, a 4.2 percent increase on the previous year, according to the Outdoor Advertising Association of America (OAAA).

January 11, 2013 - Billboards Increase Property Value: Tampa 2013
A comprehensive study of thousands of parcels in the county surrounding Tampa, FL, showed that parcels with billboards are more valuable that neighboring parcels. Billboard leases provide additional income for landowners, enhancing property values.

January 07, 2013 - Swedish Report on Digital Billboards Inconclusive
A new study of digital billboards in Sweden has little relevance to billboards in the United States and did not draw conclusions about traffic safety, according to the Outdoor Advertising Association of America (OAAA).

November 28, 2012 - Wyoming Business Report (WY): Digital billboards bump revenue
In Gillette, one company is joining the digital age in billboard advertising by converting billboards in three high-traffic locations to digital.

November 13, 2012 - Election Results and the Impact on OOH
Miss the Election Results and the Impact on OOH webinar? Watch a recording at oaaa.org...

November 01, 2012 - Campaigns & Elections: Digital billboards thrive on campaign trail
As the final weekend of campaign 2012 approaches, voters in battleground states can’t escape the last-minute messaging from both campaigns.

November 01, 2012 - Digital billboards are one of many manufacturing success stories
According to the National Association of Manufacturers, the U.S. still has about 12 million workers in manufacturing that support a total of 17 million jobs and produce about $1.7 trillion in economic value each year – 11.7 percent of the nation’s gross domestic product.

September 14, 2012 - Digital Signage Today: Rocking the vote on digital out of home
The election season is nearing its apex, marking the homestretch of nearly two years of organizing, campaigning and communicating — on Nov. 6, American voters will head to the polls across the country.

August 28, 2012 - National Journal Daily: Insiders, Lobby Shops Buy Digital to Advertise
With the politerati converging on Tampa and Charlotte, Washington insiders and state-based advocacy groups looking to get their messages in front of thousands of influential eyeballs are turning to a time-honored medium with a 21st-century twist: the digital billboard.

July 30, 2012 - 2012 OAAA Legal Seminar Agenda Announced
OAAA has announced the agenda for the 2012 OAAA Legal Seminar in Arlington, VA on Friday, November 16.

July 18, 2012 - Creativity X: Regulations Part 2
Miss the Creativity X: Regulations Part 2 webinar? Watch a recording at oaaa.org...

June 27, 2012 - Advertisement Journal: Out of Home Advertising Works for Elections
One advertising industry, the Out of Home advertising industry, is starting to see a huge increase for the number of advertisements that are being displayed and the number of campaigns that are being set up.

June 13, 2012 - Creativity X: Regulations Part 1
Miss the Creativity X: Regulations Part 1 webinar? Watch a recording at oaaa.org...

June 12, 2012 - 2012 OAAA Legal Seminar
Registration is now open! The 2012 OAAA Legal Seminar will be held on Friday, November 16 at the Ritz-Carlton Pentagon City in Arlington, VA.

May 17, 2012 - Federal Government Research: Digital Billboards “Well Below” Distraction Threshold
Driver distraction caused by digital billboards is well below the safety limits established by the U.S. government, according to federal research obtained by the media and the Outdoor Advertising Association of America (OAAA) via the Freedom of Information Act.

April 25, 2012 - Opposition Tactics
Miss the Opposition Tactics webinar? Watch a recording at oaaa.org...


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