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Trad Media Ads See 2% Uptick As Phone, Wireless Ads Soar

Date: March 18, 2013

Strong advertising revenue from Olympics and U.S. political ad spending helped deliver a modest U.S. ad gain for 2012 over 2011.


Nielsen says there was a 2% increase in 2012 over 2011 -- with a big 7% gain coming in the third quarter. The third quarter made up for low registering gains in the first, second, and fourth quarter where there were only 1% increases over their comparable periods in 2011. An estimate from Kantar Media says the U.S. advertising market was at $144 billion at the end of 2011.


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