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Media Life Magazine: Brighter summer for outdoor advertising

Date: December 02, 2010

Summary:
After a gloomy 2009 that saw ad revenue plummet 15.6 percent, the out-of-home category is enjoying a rather balmy 2010, as advertisers who cut back during the depths of the recession begin investing in billboards and the like again.

Body:
After a gloomy 2009 that saw ad revenue plummet 15.6 percent, the out-of-home category is enjoying a rather balmy 2010, as advertisers who cut back during the depths of the recession begin investing in billboards and the like again.

http://www.medialifemagazine.com/artman2/publish/Alternative_media_43/Brighter-summer-for-outdoor-advertising.asp

 

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