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Out of Home Advertising Revenue Roughly Flat in Q1

Date: May 19, 2010

Summary:
Out of home advertising industry revenue fell 0.7 percent in the first quarter of 2010 when compared with the same period in 2009, accounting for slightly more than $1.3 billion, according to figures released by OAAA today.

Body:

Contact: Jeff Golimowski
(202) 833-5566
jgolimowski@oaaa.org

For Immediate Release – May 19, 2010
Out of Home Advertising Revenue Roughly Flat in Q1

(Washington) – Out of home advertising industry revenue fell 0.7 percent in the first quarter of 2010 when compared with the same period in 2009, accounting for slightly more than $1.3 billion, according to figures released by the Outdoor Advertising Association of America (OAAA) today. Outdoor advertising is proving itself to be among the most resilient local media.

“We believe the industry is through the worst of the recession,” said OAAA President and CEO Nancy Fletcher. “While other local media options are struggling, advertisers are increasingly turning to outdoor to help them rebuild their businesses.”

Industry revenue has been steadily improving since the third quarter of 2009.

“It is promising to see growth in several categories, including government, media, and financial,” said OAAA Chief Marketing Officer Stephen Freitas.

OAAA issues full industry revenue estimates that include, but are not limited to, Miller Kaplan and Kantar Media data on out of home, member company affidavits, and media projections based on a mix of recognized nationally syndicated data sources. Revenue estimates include billboard, street furniture, transit, and alternative out of home media spending.

For more information about specific advertising categories, click here.

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OAAA is the trade association representing the outdoor advertising industry. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of advertisers, consumers, and communities. The nearly 800 OAAA member companies generate $5.9 billion annually in ad revenues, representing more than 90% of industry income, and donate space to charitable organizations in excess of $400 million each year.

 

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