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Mediaweek : Top Outdoor Companies Adopt Green Poster Tech

Date: March 01, 2009

Summary:
Say goodbye to a classic term in the out-of-home media business: “30-sheets.” Also known as posters, the most common, smaller billboard product is getting an eco-makeover. Not only are the new eco-posters completely recyclable, they look better because they’re printed on one continuous sheet rather than 30.

Body:
Say goodbye to a classic term in the out-of-home media business: “30-sheets.” Also known as posters, the most common, smaller billboard product is getting an eco-makeover. Not only are the new eco-posters completely recyclable, they look better because they’re printed on one continuous sheet rather than 30.

http://www.mediaweek.com/mw/content_display/esearch/e3ifc7db5bf2ea46d95ef22f1dcbd04b822

 

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