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Mediaweek: Lamar Testing Solar Powered Digital Billboards

Date: February 10, 2009

Summary:
Lamar Advertising is testing a new digital billboard technology that could provide a strong alternative to the digital billboards populating the country. Developed by U.K. and Israel-based magink, the proprietary digital technology uses solar power and light-reflecting digital ink instead of light-emitting diodes.

Body:
Lamar Advertising is testing a new digital billboard technology that could provide a strong alternative to the digital billboards populating the country. Developed by U.K. and Israel-based magink, the proprietary digital technology uses solar power and light-reflecting digital ink instead of light-emitting diodes.

http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i73b3660e2c6025e6315f8940828509f7

 

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