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Current Articles Count: 19

January 16, 2012 - Recycling Today: Lights Out
End-of-life LED billboards are a rich source of scrap metals.

September 12, 2011 - La Crosse Tribune (WI): Digital billboards support communities
Energy consumption in digital billboards has dropped significantly in the past four years — down 60 percent.

July 11, 2011 - Environmental Evaluation Finds Digital Billboard Report to be Inaccurate, Flawed
A new environmental analysis has found a recent study on the energy efficiency of digital billboards relies on inaccurate data, questionable methodologies, and statements presented without supporting evidence.

June 07, 2011 - Top Engineers: Digital Billboards Use Less Energy
Digital billboard energy consumption has dropped dramatically in the last four years, according to an independent analysis of meter readings by engineers at the Louis Berger Group (LBG).

April 30, 2011 - Daily Comet (LA): Local billboards will soon be more energy efficient
Instead of just advertising hot deals or products, billboards in the Terrebonne and Lafourche area will soon be actually generating their own energy.

April 11, 2011 - Outdoor Advertising Industry Nearly Quadrupled Recycling of Posters
In one year, the outdoor advertising industry nearly quadrupled the amount of billboard substrates it recycles. In 2010, 3.7 million pounds of PE (polyethylene), on which billboards messages are printed, was recycled, compared to one million pounds in 2009.

August 28, 2010 - Florida Times Union (FL): Jacksonville's Burro Bags make products from recycled vinyl billboards
The first time Pamela Elms met the guys from Burro Bags, a 3-year-old business that moved from Springfield to downtown last spring, she wasn't sure what to make of their laid-back style.

August 26, 2010 - Outdoor Advertising Industry Recycles 1.5 Million Pounds of Single Sheet Posters
In the first seven months of 2010, the outdoor advertising industry recycled 1.56 million pounds of the PE (polyethylene) substrate on which billboards are printed.

June 07, 2010 - Daytona Beach News Journal (FL): Billboards set for alternative energy
A couple of hundred local billboards are included in one of the nation's largest renewable-energy-conversion projects.

April 25, 2010 - Pensacola News Journal (FL): Lamar to make billboards solar, wind powered
Lamar Advertising Co. last week announced its plans to convert more than 1,300 of its billboards throughout Florida to solar and wind-powered renewable energy systems.

November 11, 2009 - The Record (NJ): Riverkeeper wants you to report people who litter
The Hackensack Riverkeeper and the Bergen County Sheriff's office want the public to rat out people they see littering.

August 18, 2009 - Victoria Advocate (TX): Recycling, air pollution are focus of city billboards
The City of Victoria's Environmental Services department is rolling out a new advertising campaign. Soon eight billboards will spring up around the city showing Victorians how we can improve our air quality and reminding us to recycle.

June 10, 2009 - Examiner: The curtain drops on EcoArt showcase this Saturday night
Peter Schulberg takes a step toward green public art by showcasing new original work painted on recycled billboards and other materials on every second Saturday of the next seven months.

June 04, 2009 - CNET (CA): Solar Bus Shelters for San Francisco
San Francisco Mayor Gavin Newsom and the San Francisco Municipal Transportation Agency (SFMTA) have unveiled new energy-efficient bus shelters for the city.

May 06, 2009 - OOH Environmental Initiatives Webinar
Miss the OOH Environmental Initiatives Webinar? Watch a recording at

April 07, 2009 - Creativity: Windvertising
If the 500,000 billboards on U.S. highways were outfitted with wind turbines and the wind blew steady at 10 mph for one year, those ads could power approximately 1.5 million homes and prevent the release of 5.3 million tons of carbon into the atmosphere.

March 10, 2009 - Brandweek: Times Square Adopts Windvertising
In the next few weeks, Japanese copy and photo manufacturer Ricoh will launch a Times Square spectacular powered by wind at 42nd and 7th Ave.

March 01, 2009 - Mediaweek : Top Outdoor Companies Adopt Green Poster Tech
Say goodbye to a classic term in the out-of-home media business: “30-sheets.” Also known as posters, the most common, smaller billboard product is getting an eco-makeover. Not only are the new eco-posters completely recyclable, they look better because they’re printed on one continuous sheet rather than 30.

February 10, 2009 - Mediaweek: Lamar Testing Solar Powered Digital Billboards
Lamar Advertising is testing a new digital billboard technology that could provide a strong alternative to the digital billboards populating the country. Developed by U.K. and Israel-based magink, the proprietary digital technology uses solar power and light-reflecting digital ink instead of light-emitting diodes.