Founded in 1891, the Outdoor Advertising Association of America, Inc. (OAAA) is the trade association for outdoor advertising, with member companies representing over 90% of industry revenues. Through advocacy of reasonable legislation, support of sales and marketing efforts, and commitment to quality operations on all levels of business, the OAAA is the united voice of outdoor advertising.
OAAA creates value for its members:
OAAA is a passionate and effective advocate for the OOH industry. OAAA protects, unites, and advances the interests of outdoor advertising at the national, state and local level, and OAAA evangelizes the benefits of OOH with advertisers and agencies.
OAAA is an authoritative and progressive thought leader representing the entire OOH industry. OAAA embraces change, ‘walks the talk,’ and proactively ‘leads from the front.’
OAAA works collaboratively to balance the needs of all members while building a collective and unified vision for where OOH advertising and the industry are headed.
OAAA brings a high level of experience and expertise to all of OOH initiatives, including government affairs, marketing, research, communications, and operations.
OAAA uses all the communication platforms at its disposal to inform, educate, and promote the power of OOH.