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FOARE Scholarship Winners

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Myron Laible
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2012-2013 Scholarship winners

Nine students have been awarded scholarships for the 2012-2013 academic year by the Foundation for Outdoor Advertising Research and Education (FOARE), including the first-ever recipient of the Vern and Elaine Clark Outdoor Advertising Industry “Champion” Scholarship Endowment.  65 students filed applications for the scholarships this year.

Joseph Lamberti, of Berkley, MI, was named the recipient of the $4,500 Ruth Segal Scholarship.  The Ruth Segal Scholarship was established to recognize the work of Ruth Segal, a long-term employee of the Outdoor Advertising Association of America (OAA), who worked tirelessly to educate federal and state policymakers about the OOH advertising industry.  Joseph is a sophomore at Michigan State University majoring in marketing.  His father, David, is the Creative Director at CBS Outdoor in Detroit, MI. Joseph, who hopes to specialize in international business, has indicated an interest in studying how OOH advertising impacts different cultures as traditional marketing and media evolve globally. His objective is “to be at the forefront of the next wave of marketing innovations and solutions.”

The first-ever Vern and Elaine Clark Outdoor Advertising Industry “Champion” Scholarship was awarded to David Glazer of Omaha, NE, a freshman at the University of Michigan majoring in Business Administration.  The scholarship recognizes the life-long work and achievements of Vern Clark, who was a mentor for future leaders of the OOH advertising industry.  David hopes for a marketing career in the OOH advertising industry.  David, who describes himself as “passionate about community involvement,” was very active in various extracurricular activities during his high school years, including operating a weekly Nutrition Club for 3rd and 4th graders at a local elementary school; a reading club for elementary school students with low reading proficiency; and volunteering as a counselor at a camp for children with disabilities. David’s connection to the industry is through his father, who is president of Elliot Equipment Company, a business that manufactures aerial platforms and cranes for the OOH advertising industry. The scholarship is in the amount of $3,000.
Other recipients of $3,000 FOARE scholarships are the following:

Denise Bogan, of Spring Lake Heights, NJ, who is studying for an MBA at Villanova School of Business, Villanova, PA. Denise currently works for Clear Channel Outdoor in Philadelphia as the Digital Business Development and Creative Specialist. Denise indicated she hopes to “transition to a more business-oriented role” in the industry and “become more involved with the strategic deployment of the digital product in the US and across the world.”

Sarah Cooper, of Swansboro, NC, who is a freshman at the University of North Carolina at Wilmington.  Sarah plans to study Occupational Therapy. Her mother, Angela, has worked at Fairway Outdoor Advertising for 22 years. Sarah says her mother has shown her by example how to “treat people with respect.” A key to be successful in occupational therapy will be to show respect for her patients, she added.  “This scholarship would be my way of telling my mom ‘thank you’ for teaching me values and lessons that will guide me through life.”

Grace Morton, of Franklin, MA, who is a junior studying Business Management at Babson College in Babson Park, MA.  Grace hopes to concentrate in marketing and strategic management. She noted that she grew up “constantly surrounded by the talk of outdoor advertising” which prompted her to start up her own company that specializes in taking videos of OOH media that can be presented to potential clients interested in OOH advertising in the greater Boston area.  Both her parents own part of the Billboard Connection franchise.

Nicholas Ruiter, of Layton, UT, who is a freshman at Weber State University in Ogden, UT. Nicholas hopes to earn a degree in Construction Management “to design and build new, enhanced structures for outdoor advertising companies.” His goal is to “improve the overall appearance and acceptance of billboard structures in our communities.”  Nicholas’ father, Jack, has worked at Reagan Outdoor Advertising in Salt Lake City, UT for 23 years as a painter/artist.

Brian Sara, of Mequon, WI, who is studying for an MA in International Studies at the University of Denver.  Brian was influenced to enter this field of study after volunteering with a local non-profit organization involved in refugee resettlement and learning about the atrocities faced by immigrants from Burma. Brian hopes to work in the US Congress or some other governmental organization that researches and implements US foreign policy in regions that have been rocked by violent conflicts. Brian’s father, Paul, has worked in the OOH advertising industry for more than 35 years and is currently employed by Clear Channel Outdoor in Milwaukee, WI.

Stephanie Van Balen, of Carnegie, PA, who is seeking an MS in Business Education at Robert Morris University in Moon Township, PA. She currently works in an accounting position at Lamar Advertising in Pittsburgh, PA. Stephanie said she is “constantly challenging myself toward becoming a great leader in the community” and wants to become “a great business educator that molds the future leaders of the business industry.” She said she has been inspired by Lamar Advertising: “I see the great impacts of an innovative leader in the outdoor industry.”

Additionally, Nicole Smith, of Lake Worth, FL, was named the recipient of the $3,000 FOARE Creative Arts/Design Scholarship. Nicole is studying for an MS in Advertising and Art Direction at Virginia Commonwealth University (VCU) – The Brandcenter – in Richmond, VA. Nicole said her “passion” for designing innovative OOH advertising influenced her decision to pursue a graduate degree at VCU. “I find outdoor advertising to be one of the most limitless forms of marketing,” she said, “and therefore one of the most creative and impacting means of communicating to a public audience.” Nicole has no family ties to the OOH advertising industry. 

FOARE scholarships support the education and career goals of those who are part of OOH advertising families.

Industry families have received more than $115,000 to educate their children from the FOARE scholarship program.

Since 2001, over $250,000 in scholarships have been awarded to over 75 students, most of whom have direct connections to the industry.

FOARE has undertaken ground-breaking research on digital billboard traffic safety issues:

    • Human factors (eye-glance) research and articles submitted to national academic journals (VTTI);
    • Seven accident data studies by Tantala Associates.

Course curricula (developed by Professor Ray Taylor, Villanova University) for college marketing and advertising programs has been delivered to over 600 US colleges, universities; and textbook publishers.

Giving to FOARE enables you to plan and secure the industry’s future.

Over $1.5 million has been contributed to FOARE to support research and scholarship programs during the past five years.

FOARE is a 501 (c) (3) not for profit, charitable organization.

Contributing to FOARE provides an IRS tax deductible benefit for you.