Brian O’Neill – Chief Judge
GMO/Hill Holliday, San Francisco
O’Neill spent several years in the late seventies as the original writer for The Sharper Image. In 1981, he joined Chiat/Day San Francisco, teaming up with art director Mike Moser. O’Neill and Moser won numerous One Show Golds, Clios and Cannes Lions for their work on Apple Computer, UC Berkeley and California Cooler.
In 1990, O’Neill partnered with Fred Goldberg and Moser in a leveraged buyout of Chiat/Day San Francisco, forming Goldberg Moser O’Neill. Prior to their recent merger with Hill Holliday (Boston and NY), GMO spent 10 years helping a number of entrepreneurial clients achieve global prominence— Cisco Systems and Dell Computer among them. With O’Neill as creative director, GMO’s work also garnered three Cannes Lions for Dreyer’s and Edy’s Grand Ice Cream, and launched Kia Motors in the US with a Gold Effie-winning campaign that helped make Kia the best selling import in the small car segment within four years. Today, O’Neill is vice chairman of GMO/Hill Holliday whose current clients include Beringer Wines, Cisco, Coca-Cola, Earthweb, LucasArts, Micronpc.com, Sybase, and The Venetian Hotel and Casino.
Barry K. Holland
Holland has been in the advertising business for 28 years, getting his start on the agency side, first at Grey Advertising and then Foote Cone & Belding, where he created the first 3-D attachment for a billboard. Working on accounts with big OOH budgets, that experience laid the groundwork for where he is today.
Always striving to make OOH just a bit different than a flat piece of art or message, Barry is the recipient of three FAMA Awards.
Barry’s approach to judging OOH creative is that one must look at each execution on its merits and not judge it by the set standards that seem to exist in the OOH industry. While the standard seven words or less, bold typography, etc. can be used as guides, nothing should be set in stone.
Adams Outdoor Advertising
With almost 10 years in the OOH industry, Rob Jackson is national creative director for Adams Outdoor Advertising. A fine artist in his own right with a background in painting and illustration, his work has won awards such as Best of Show, Curators Choice and Museum Purchase. His work has also been included in many private and public collections. While serving in the United States Navy, JAckson spent over a year in Italy as a Naval illustrator, art student and critic.
Though he humbly considers himself a perpetual student of communications, Jackson holds a BFA from Kendall College of Art & Design and a MA in Advertising Design from Syracuse University. The creative departments of Adams Outdoor Advertising have won countless local and regional awards and accolades, many of which were spearheaded by Jackson’s efforts. He helped lead the Adams creative team responsible for the 2000 OBIE-winning YMCA campaign. Jackson has designed the logos for both OAAA’s 1999 National Convention in San Francisco, and the upcoming National Convention in New York City.
Susanne Macarelli is a senior art director at DeVito/Verdi. After graduating from Syracuse University, she worked as an art director at several advertising agencies in Boston before moving to New York to join DeVito/Verdi.
Macarelli’s work has been honored by The One Show, Cannes, Clios, ADDY’s, and the Art Director’s Club. Her work for eCampus.com and Keeper Springs Water garnered recognition in last year’s OBIE Awards. Her work has recently appeared in Communication Arts, Archive and Graphis.
Sullivan has been with Starcom/Leo Burnett for 21 years, and in his current capacity as VP, OOH media director, his client roster includes: Gap, Kelloggs, Kraft/Altoids, Miller Brewing, P&G, Showtime, and UDV.
Sullivan considers OOH to be full of ideas and doors waiting to be opened and explored. His message to advertisers: keep using the only medium that weaves into your consumers’ life. To agencies, he says, keep pursuing new and exciting ways to reach your consumer as they live their life outside their homes. And to creative directors - put your best creative talent on OOH business—be bold and different, and challenge yourself!
A self-described “media facilitator and dreamer” rather than a director, Jack is a 1992 recipient of the Mediaweek All Star Award for OOH.
Carat North America
David Verklin is the chief executive officer of Carat North America, the largest non-advertising agency affiliated media buying and planning agency in North America. Verklin began his career in 1977 at Young & Rubicam, New York. By 1980, he had responsibility over Eastern Airlines, then Y&R’s largest account and was involved in the creation of Dentsu-Young Rubicam. In 1987, Verklin joined Hal Riney & Partners, first as its media director and later assuming responsibilities as EVP/managing director of the agency. Under his leadership, Hal Riney & Partners billings grew to $700 million.
Under Verklin's management Carat North America has grown by over one billion dollars in billings in less than 18 months and has already established itself as one of the elite media planning and buying organizations in North America.
Verklin is a graduate of the University of Virginia. He sits on the board of Carat’s London based parent company, Aegis PLC and on the board of the VCU AdCenter as well as the Audit Bureau of Circulation. The Myers Report recently named him one of the 100 most influential people in the American media business. Verklin is regularly quoted on media and advertising issues and serves as a media analyst on CNBC, ESPN and MSNBC. He lives with his wife, Veronica, and their three children, Ryan (10), Timothy (8) and Catherine (2), in New Canaan, CT.
International Poster Artist
Former Director, Poster Museum in Paris
Alain Weill was born in Paris, France, where he completed his law degree, along with a Masters in Sociology and Semiology of Art & Literature. From 1971 to 1983, he was curator of the library of the Museum for Decorative Arts, as well as of the Poster Museum. At the same time, he served as director of the Publicity Museum in Paris. Weill worked as a consultant to the Compagnie des Commissaires-Priseurs in Paris, taking responsibility for auction sales of antique and contemporary posters. He is commissioned by the Ministry of Culture & Communication in all aspects of graphic and advertising arts. He served as a general delegate for the Month of the Poster in Paris and Bordeaux; as technical advisor at the Suntory Museum in Osaka; as visiting professor of visual communication at the University of Karlsruhe, Germany; and general delegate to the annual International Meetings of Graphic Arts in Chaumont. Weill’s expertise in the art of the poster has made him a sought-after judge for many creative competitions in Europe, Israel, Japan, Lebanon and the US. He served as president of the jury for the 100 Best Posters of 1997 Show in Berlin, and was a member of the jury of OBI in NY. He was curator of the Sex, Drugs and Rock & Roll Exhibit presented during 1999 Graphics Month,, as well as for the Roots of French Contemporary Posters (1950-1990), shown at the French Institute of Tel Aviv, Israel. Weill’s work has been published in many graphic and advertising arts exhibition catalogs, as well as in books and periodicals.