To lead and unite a responsible OOH advertising industry committed to serving the needs of advertisers, consumers, and communities.
To be a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry.
Create a positive legislative, regulatory, and legal environment that protects and promotes the value of outdoor advertising.
Inform, educate, and promote the power of OOH advertising to all audiences.
Use all channels to communicate the value of OOH advertising.
Balance and serve the interests of all members, and provide the tools, resources and support members need to win in the marketplace.
Create the policies, standards, and best practices to improve OOH advertising quality, appearance, safety, and effectiveness.