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About OAAA

OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 800 member companies, OAAA represents more than 90 percent of industry revenues. 

There are five main OAAA membership categories:

General
Any company that owns or operates billboards in the United States.

OOH Media
Any company that sells space for advertising on street furniture, transit or alternative OOH media displays.

Associate
Any company or individual providing services or products to the outdoor advertising industry. Includes supplier, financial, and attorney members.

Affiliate
Any company or individual who works for state outdoor advertising associations, other trade groups and coalitions, or past OAAA Board of Directors.

International
Any company or individual doing business outside of the United States and interested in the OAAA, and its services.

The OAAA's strategic focus is on government affairs, marketing, communications, membership, and operations.