|A Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, Rick Robinson is a long time OOH Media advocate, creative consultant, public speaker, fine artist, teacher and writer.
He thinks it’s a wonderful thing to wake up at the crack of dawn to watch a new client’s copy get installed in a dynamite location. His 26 years in the business have included stints as a local salesperson for Ackerley Airport Advertising SF, Business Development Manager for Gannett Outdoor SF & LA, and National Creative Director at Outdoor Systems & Infinity Outdoor for several years until he opened up MacDonald Media’s LA office in July of 2001. New York based MacDonald Media plans and buys OOH for Nike, Converse, Microsoft, Old Spice, ESPN, BACARDI, Alaska Airlines, Conoco, UGG, and many others.
Rick’s industry achievements include helping launch the now renowned Tall Walls on The Sunset Strip, serving as a two time OBIE Judge, Founding Chairman of the OAAA Creative Committee, Creative Director for the award winning “Big Boy” Power 106 Radio campaign, and as Co-Chair for the 2013 OAAA Convention coming to Los Angeles.
Rick has lectured at Universities and Ad Clubs all over the U.S., including several stops in Latin America. He has also been featured on The History Channel, CNN, USA Today, Ad Age, Adweek, Mediaweek, Brandweek, Out-of-Home Magazine, Juxtapose, Flavorpill, Coagula Art Journal, Art Voices, Fabrik, THE Magazine, The LA Times, Citizen LA, PBS Television and many others.
Rick thinks the greatest OOH media efforts result from creative and media working together. He feels our primary responsibility as OOH advertisers is to serve The People’s Space.
A featured speaker at the 2013 OAAA/TAB National Convention & Trade Show, Rick will speak alongside Sean Reilly, as they share their insight about the out of home business and help direct education throughout the national convention program.