Tuesday, May 21 - 10:30 A.M.
John Berg joined Swirl after serving as President and CEO of Young & Rubicam’s San Francisco and Los Angeles agencies. He joined Y&R from TAXI New York, where as president, he broadened the company's offering and drove innovation.
John began his advertising career in the account management training program at Doyle Dane Bernbach. When DDB became part of the Omnicom Group, he joined Omnicom agency BBDO, where he remained for 12 years. During that time he had the privilege of managing a wide variety of businesses ranging from Pizza Hut to Bayer to Dell and Campbell's. Distinguishing himself at BBDO, by consistently helping clients succeed, John became the youngest board member in the company’s history. Next with Wenner Media, he tried his hand at publishing and not only guided Rolling Stone to its most successful year, but also helped transform US to US Weekly. Returning to his true love, advertising, John became president of DDB New York and later spent several years leading EURO RSCG through a period of extraordinary growth and the expansion of its capabilities.
An agency leader who has his roots in account management, John understands that creativity is not an end in itself, but rather a powerful transformational tool whose relevance can only be measured by direct benefit to clients’ brand health and growth. He has worked on award winning integrated campaigns for the world’s leading brands including Chevron, Volvo, New York Life, Michelin and Pepsi.
As Swirl’s Co-President, John’s focuses are leading the account team and business growth initiatives for existing and prospective clients.