Montrew is a seasoned media director with over 20 years in the industry. Her experience planning local media including extensive outdoor, digital and multicultural plans for retail clients is unsurpassed. Currently, she manages MOCNI (McDonald’s Owners of Chicagoland and Northwest Indiana), the Illinois Lottery and Indiana Lottery. Her local and retail planning expertise was honed across other fast paced retail categories of banking and telecom on the Wachovia Bank and Ameritech accounts. She has also led local and national digital planning and buying on McDonald’s, Hampton Inn, Embassy Suites and the Principal Financial Group. Montrew has also worked on consumer package goods, including a current assignment on bel brands, USA (Laughing Cow, Mini-Babybel) where she has led marketing mix modeling projects and successfully applied the learnings for a greater ROI.
Serena will join Serena Duff, Lee Rafkin and Sean Reardon on a panel, discussing how advertisers are reconsidering the role of OOH in more strategic media plans.